2023 DTC Advertising Awards Finalists
April 20, 2023 | Westin Copley Place | Boston
April 20, 2023 | Westin Copley Place | Boston
Xpectives.Health, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 19-20; all events are a part of the Xpectives.Health Summit in Boston.
Sponsored by Phreesia, the 2023 Advertising Awards showcase the best marketing and advertising across 15 categories. Gold, Silver, and Bronze winners will be announced during the Advertising Awards ceremony held on April 20th.
“Phreesia Life Sciences is excited to participate in DTC National as a Platinum sponsor and to present this year’s Advertising Awards,” said David Linetsky, SVP of Phreesia Life Sciences. “As a leading digital point-of-care company focused on engaging patients in their health, we believe in the power of DTC to activate patients, enhance the HCP-patient dialogue, and improve health outcomes. We applaud this year’s finalists for their innovation and creativity.”
Some media for judging provided in association with MediaRadar.
Editor’s Note: Finalist info was provided at time of submission. Some responsibilities may have changed since then.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
Thank you to our 2023 Ad Awards Sponsor:
Honorable Mentions
Bronze Winners
Silver Winners
Gold Winners
And the 2023 Ad Awards Finalists & Winners are…
| Best Disease Education Website | ||
| Disease State | Manufacturer(s) | Agency/ies |
| C. Difficile Infection: focusoncdiff.com | Ferring Pharmaceuticals | Ogilvy Health |
| COVID-19: wedovaccines.com | Novavax | Patients & Purpose |
| Cushing Syndrome: cortisolmatters.com/patient | Corcept Therapeutics | MedThink Communications |
| Desmoid Tumors: desmoidtumors.com | SpringWorks Therapeutics | Ogilvy Health |
| Hemophilia B: hemevolution.com | CSL Behring | AbelsonTaylor |
| Hepatitis D: whatishepdelta.com | Gilead Sciences | Patients and Purpose |
| Hidradenitis suppurativa (HS): shinealightonhs.com | Novartis | Hill Holliday, Publicis N2, Targetbase |
| Hypertrophic cardiomyopathy (HCM): coulditbehcm.com | Bristol Myers Squibb | BGB Group, Havas, Brado, Real Chemistry – Integrated Communications Agency; Starpower, part of Real Chemistry – Culture & Influencer; Eversana Intouch Oxygen – Digital Agency |
| Insomnia: wakeupamericasurvey.com | Idorsia Pharmaceuticals US | Ruder Finn |
| ROS1+ NSCLC: transformROS1.com | Turning Point Therapeutics | Fingerpaint |
| Tardive Dyskinesia: talkabouttd.com | Neurocrine Biosciences | AbelsonTaylor |
| Type 1 Diabetes: Type1Tested.com | Provention Bio | Patients & Purpose |
| Best Branded Website | ||
| Brand | Manufacturer(s) | Agency/ies |
| CIBINQO | Pfizer | FCB Health New York, An IPG Health Company (agency), Carat (Media), Framestore (production) |
| COSENTYX | Novartis | Hill Holliday Health |
| ENHERTU | AstraZeneca + Daiicho Sankyo | FCB Health New York, An IPG Health Company (creative) & CMI Media Group (media) |
| Humate-P | CSL Behring | AbelsonTaylor |
| KEYTRUDA | Merck | Digitas Health |
| LEVULAN KERASTICK + BLU-U | Sun Pharmaceuticals | Fingerpaint |
| OFEV | Boehringer Ingelheim | Wunderman Thompson |
| Opzelura | Incyte Dermatology | |
| Otezla | Amgen | Havas Village X |
| TEPEZZA | Horizon Therapeutics | Epsilon |
| XIAFLEX® for Dupuytren’s contracture | Endo Pharmaceuticals | Fingerpaint (Agency), Myles Beeson (Photography and Cinematography), Caviar (Kat Keene, Directing) |
| Best Disease Education Digital / Social Media | ||
| Campaign | Manufacturer(s) | Agency/ies |
| Above MS Social | Biogen | Patients & Purpose |
| AMASUHIGADO (Love Your Liver) Campaign: Hepatocellular Carcinoma (HCC) | Eisai | CHM Inc |
| Behind the Mystery of Dravet Syndrome: A Rare Form of Epilepsy | Biocodex | BrandStar |
| Deep Brain Stimulation in Parkinson’s Disease | Boston Scientific | BrandStar |
| Desmoid Tumors | SpringWorks Therapeutics | Ogilvy Health |
| Eczema Exposed TikTok Videos | Sanofi & Regeneron | Arnold NY |
| Eugene’s Big Book of CF Words | Vertex Pharmaceuticals Incorporated | Patients & Purpose |
| Know Lung Cancer Educational Series: LVNG With Lung Cancer | AstraZeneca | YuzuYello, an IPG Health Company (creative) & CMI Media Group (media) |
| Shades of Psoriasis | Johnson & Johnson | J3 & WebMD DNA Brand Studio |
| Shine a Light on HS | Novartis | Hill Holliday, Publicis N2, Targetbase |
| The Future of Cancer Treatments: How Next-Generation Sequencing can Optimize Treatments on The Balancing Act | Endeavor BioMedicines | BrandStar |
| WeDoVaccines – COVID-19 TikTok Ads | Novavax | Patients & Purpose |
| Best Branded Digital / Social Media | ||
| Brand | Manufacturer(s) | Agency/ies |
| CIMZIA | UCB | EVERSANA Intouch Proto |
| ENHERTU | AstraZeneca + Daiicho Sankyo | FCB Health New York, An IPG Health Company (creative) & CMI Media Group (media) |
| Idelvion | CSL Behring | AbelsonTaylor |
| Ingrezza | Neurocrine Biosciences | AbelsonTaylor |
| KRYSTEXXA | Horizon Therapeutics | Epsilon |
| LEVULAN KERASTICK + BLU-U | Sun Pharmaceuticals | Fingerpaint |
| Nurtec ODT’s Women of the Year & What Unites Us | Pfizer | Klick Health |
| Opdivo+Yervoy | Bristol Myers Squibb | Humancare, An IPG Health Company & Heartbeat |
| Plenity | Gelesis | The&Partnership (creative), mSix&Partners (media) |
| RUCONEST® (C1 esterase inhibitor [recombinant]) | Pharming | Snow Companies |
| VUMERITY | Biogen | Patients & Purpose |
| Best Point-of-Care Campaign | ||
| Campaign | Manufacturer(s) | Agency/ies |
| CIMZIA | UCB | EVERSANA Intouch Proto |
| DUPIXENT® (dupilumab) (Eczema) | Sanofi & Regeneron | Arnold NY |
| Oxbryta | Global Blood Therapeutics (GBT) | Fingerpaint |
| XOLAIR | Novartis/Genentech | FCB Health New York, An IPG Health Company |
| Best Patient Engagement, Support, or CRM Program | ||
| Program | Manufacturer(s) | Agency/ies |
| AlexionOneSource.com | Alexion Pharmaceuticals | Patients & Purpose |
| AMVUTTRA | Alnylam Pharmaceuticals | Dudnyk, a member of Fishawack Health (formerly) / ConcentricLife (currently), Fingerpaint Group, Greater Than One |
| CIMZIA | UCB | Intouch Proto |
| Corcept Cares | Corcept Therapeutics | Patients & Purpose |
| COSENTYX® Connect (video gallery & social media) | Novartis | Hill Holliday Health |
| FIRDAPSE® (amifampridine) | Catalyst Pharmaceuticals | Snow Companies |
| Latuda | Sunovion | AbelsonTaylor |
| MG United Cookbook | argenx | closerlook, a member of Fishawack Health |
| Your Guide to Choosing a Covid-19 Vaccine | Novavax | Solve(d), an IPG Health Company & Sharecare |
| Best PR Program or Event | ||
| Program | Manufacturer(s) | Agency/ies |
| AMASUHIGADO (Love Your Liver) Campaign: LENVIMA | Eisai | CHM Inc |
| Gout Talks: KRYSTEXXA | Horizon Therapeutics | Epsilon |
| MG United Cookbook | argenx | closerlook, a member of Fishawack Health |
| Nurtec ODT ‘Military Salutes’ Kick-Off Program | Pfizer | Klick Health |
| Nurtec ODT Takes the Runway | Pfizer | Klick Health |
| Reclaim Your Rhythm | NYC Go Red for Women / American Heart Association | McCann Health New York, An IPG Health Company |
| Best Use of a Celebrity in a Campaign / PSA | ||
| Brand / Disease State: Celebrity | Manufacturer(s) | Agency/ies |
| COVID-19 Vaccine: Martha Stewart | Pfizer | VMLY&R |
| Diabetes: Anthony Anderson | Novo Nordisk | CultHealth & BCW |
| Insomnia: Octavia Spencer | Idorsia Pharmaceuticals US | Ruder Finn |
| Know Plan Go: P!nk, Michael Phelps, Jean Smart, Questlove | Pfizer | FCB Health |
| Liver Care: Bernie williams | Eisai | CHM Inc |
| Nurtec ODT: Khloe Kardashian | Pfizer | Klick Health |
| Plaque Psoriasis: Cyndi Lauper | Novartis | Hill Holliday Health |
| Quviviq: Taye Diggs (TV spot) | Idorsia Pharmaceuticals US | Goodby, Silverstein & Partners |
| UBRELVY: Serena Williams | AbbVie | |
| Up the Antibodies: Jeff Bridges | AstraZeneca | |
| Best Multicultural Campaign | ||
| Brand / Disease State | Manufacturer(s) | Agency/ies |
| DUPIXENT® (dupilumab) (Eczema) | Sanofi & Regeneron | Republica Havas Health |
| LENVIMA | Eisai | CHM Inc |
| OCREVUS | Genentech | |
| SHINGRIX | GSK | Cien+ |
| Tecentriq | Genentech | Science & Purpose |
| Tremfya | Johnson & Johnson | J3 & WebMD DNA Brand Studio |
| TRIKAFTA (cystic fibrosis) | Vertex Pharmaceuticals Incorporated | Patients & Purpose |
| Truth About Weight & Rethink Obesity | Novo Nordisk | Fingerpaint |
| Type 2 Diabetes – Hispanic Market | Novo Nordisk | Fingerpaint |
| XOLAIR | Novartis/Genentech | FCB Health New York, An IPG Health Company |
| Best Campaign or Program by a Non-Profit or Advocacy Group | ||
| Program | Manufacturer(s) | Agency/ies |
| A Mom’s Journey to Understand Her Daughter’s Rare Disease | Lennox-Gastaut Foundation | BrandStar |
| Behind the Mystery: Epidermolysis Bullosa (EB) | EB Research Partnership | BrandStar |
| BLOOD EQUALITY / THE DUMB LAW PARADOX | Gay Men’s Health Crisis (GMHC) | FCB Health New York, An IPG Health Company |
| COUGH IT UP | TB Alliance | FCB Health New York, An IPG Health Company |
| Power a Period | No More Secrets, MBS | Patients & Purpose |
| Reclaim Your Rhythm | NYC Go Red for Women / American Heart Association | McCann Health New York, An IPG Health Company |
| Slaying Vaccine Hesitancy / Ms. Information | Gay Men’s Health Crisis (GMHC) | FCB Health New York, An IPG Health Company |
| “Spill Your Guts” | Crohn’s & Colitis Foundation | FCB Health New York, An IPG Health Company |
| #TitCheck | YITTY and Young Survival Coalition | Science & Purpose, a Purpose Group Company |
| Best Disease Education TV / Print | ||
| Disease State | Manufacturer(s) | Agency/ies |
| ATTR-CM | Pfizer | Ogilvy Health & Zar Media Marketing |
| COVID-19 Boosters | Moderna | |
| COVID-19 Vaccine | Pfizer | VMLY&R |
| Dupuytren’s Contracture | Endo Pharmaceuticals | |
| Hidradenitis suppurativa (HS) | Novartis | Hill Holliday, Publicis N2, Targetbase |
| HPV | Merck | |
| Hypertrophic cardiomyopathy (HCM) | Bristol Myers Squibb | BGB Group, Havas, Brado, Real Chemistry – Integrated Communications Agency; Starpower, part of Real Chemistry – Culture & Influencer; Eversana Intouch Oxygen – Digital Agency |
| Meningitis B | GSK | |
| Shingles | GSK | Tank Worldwide, Cien+, and Publicis Media |
| Tardive Dyskinesia | Neurocrine Biosciences | AbelsonTaylor |
| Thyroid Eye Disease (TED) | Horizon Therapeutics | Area 23, An IPG Health Company |
| Best New Branded Print | ||
| Brand | Manufacturer(s) | Agency/ies |
| Apretude | ViiV Healthcare | HAVAS |
| CIBINQO | Pfizer | FCB Health New York, An IPG Health Company (agency), Carat (Media), Framestore (production) |
| LEVULAN KERASTICK + BLU-U | Sun Pharmaceuticals | Fingerpaint |
| Myfembree | Myovant Sciences & Pfizer | |
| NUBEQA® | Bayer | |
| Opzelura | Incyte Dermatology | |
| Qulipta | AbbVie | |
| Tezspire | Amgen & AstraZeneca | |
| Best New Branded TV | ||
| Brand | Manufacturer(s) | Agency/ies |
| CIBINQO | Pfizer | FCB Health New York, An IPG Health Company (agency), Carat (Media), Framestore (production) |
| COMIRNATY® | BioNTech and Pfizer | FCB Health New York, an IPG Health Company |
| EVENITY® | Amgen | Havas Tonic |
| Opzelura | Incyte Dermatology | |
| Paxlovid | Pfizer | FCB Health |
| Plenity | Gelesis | The&Partnership (creative), mSix&Partners (media) |
| Qulipta | AbbVie | |
| Quviviq | Idorsia Pharmaceuticals US | Goodby, Silverstein & Partners |
| Twirla | Agile Therapeutics | Heartbeat |
| Vuity | Allergan, an AbbVie Company | |
| VUMERITY | Biogen | Patients & Purpose |
| Vyepti | Lundbeck | |
| Best Branded Print | ||
| Brand | Manufacturer(s) | Agency/ies |
| Biktarvy | Gilead Sciences | |
| DOVATO | ViiV Healthcare | HAVAS |
| EYLEA® | Regeneron | |
| GARDASIL®9 | Merck | |
| Ibrance | Pfizer | VMLY&R |
| Kisqali | Novartis | |
| Nexplanon | Organon | |
| SHINGRIX | GSK | Tank Worldwide, Cien+, and Publicis Media |
| SKYRIZI | AbbVie | Digitas Health |
| Tremfya | Janssen Biotech, Inc. | McCann |
| UBRELVY | AbbVie | |
| XOLAIR | Novartis/Genentech | VMLY&R |
| Best Branded TV | ||
| Brand | Manufacturer(s) | Agency/ies |
| Botox (Chronic Migraine) | AbbVie/Allergan | Saatchi & Saatchi Wellness |
| COSENTYX (Plaque Psoriasis) | Novartis | Hill Holliday Health |
| DOVATO | ViiV Healthcare | HAVAS |
| DUPIXENT® (dupilumab) (Eczema) | Sanofi & Regeneron | Arnold NY |
| FreeStyle Libre 2 | Abbott | |
| GARDASIL®9 | Merck | |
| KEYTRUDA | Merck | Digitas Health |
| Ozempic | Novo Nordisk | CultHealth |
| SHINGRIX | GSK | Tank Worldwide, Cien+, and Publicis Media |
| SKYRIZI | AbbVie | Digitas Health |
| Tremfya | Janssen Biotech, Inc. | McCann |
| UBRELVY | AbbVie |
