Fariba Zamaniyan is a specialist in the development and scale of products that monetize data and technology for advertising. Currently at Xperi Corp by way of TiVo and TRA, Ms. Zamaniyan is Vice President of Data and Monetization leading a team responsible for the development and execution of the product plan that monetizes TiVo’s TV viewership sourced from set-top box data assets for direct license and connected TV ad sales. Prior to joining TiVo, she was the Senior Vice President at Nielsen which acquired IAG research where she was hired to create and monetize its data assets for day after recall and program engagement measurement for leading industry verticals including Consumer Packaged Goods and Pharmaceuticals. Prior to Nielsen, Ms. Zamaniyan was at Ipsos and the NPD Group where she was responsible for developing, and monetizing data driven products that catered to ad copy testing, brand tracking and sales impact measurement within the retail, pharmaceutical, apparel, athletic footwear and music industries. She earned a Bachelor of Science degree in Marketing and International Business from Ithaca College.