2 days / 60+ talks
80+ speakers / 7 Individual Tracks
Awesome and great speakers

October 13-14, 2021


In an effort to help companies better understand the entirety of challenges today’s healthcare consumer faces, DTC Perspectives Inc. is launching their newest venture, TheNexus.Health. This concept focuses on better understanding the healthcare consumer by focusing on them as the nexus of healthcare decision-making in products, services, access, and payments. The goal of this new venture is to utilize various properties DTC Perspectives already utilizes such as its OTC National, DTC National, Hospital Marketing National, as well as the Forum on Social Marketing and Technology, along with some new ventures, such as the Womens and Childrens Health Summit and The Forum on Virtual Health, to discuss different areas where the consumer interacts with healthcare and how the consumer can be better served in this space, with options in healthcare better articulated to them in various mediums.
DTC Perspectives will also supplement these with regular virtual events to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Beginning in mid-January, we will bring you weekly content on a variety of topics related to Nexus.Health coverage. Talking DTC with Bob Ehrlich will be a 30-60 minute webinar, hosted by our chairman & founder. Our Forum series will be a half-day virtual event focused on a particular industry and theme. Each week’s programming will begin at 1:30pm ET on Wednesdays.
All of this will culminate in TheNexus.Health Summit, which will bring together all the aforementioned conferences under one roof in both virtual events over 2021 and a single two day event in October in 2021 in Boston. Anchored by the DTC National Conference, DTC Perspectives’ flagship event of over 20 years, around 1,000 people are expected to attend this overarching event in total, which will bring targeted content in each of these spaces to healthcare marketers, executives, professionals, and their partners.
Attendees will be able to take part in all these events with a single trip out of the office, having access to not only DTC Perspectives’ industry-leading content in their own areas of expertise, but being able to take in content from complimentary industries, to learn more not only about the healthcare consumer that they may not get from their own industry-targeted events, but how other partners are working with their customers. Attendees will also get to take part in some great networking opportunities, to meet with current and potential partners outside of their own industries to discuss how they can work together to better reach and serve healthcare customers.
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Virtual Events in 2021

TheNexus.Health is offering multiple virtual events from January – August leading up to the live Nexus.Health Summit in October.
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DTC Educational Series

Jan 20: DTC Virtual Educational Series

Forum on Digital & Social Media

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Hospital Marketing

Jan 27: HMN Virtual Educational Series

Marketing a COVID Vaccine at Your Facility

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Year 2016

New tech

Holisticly predominate testing procedures. Objectively innovate empowered manufactured products platforms.

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UX is dead

Long live UX

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With web-enabled technology and proactive e-commerce phosfluorescently engage worldwide methodologies.

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Phosfluorescently engage worldwide methodologies with web-enabled technology and proactive e-commerce.

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From last year

Check out the gallery from our conference held in 2014 in Chicago.

Meet the


Completely pursue scalable customer service through sustainable potentialities. Holistically pontificate installed base portals. Dynamically innovate resource-leveling customer service.



Completely synergize resource taxing relationships via premier niche markets.



Holisticly predominate extensible testing procedures for reliable.



Objectively innovate empowered manufactured product platforms.



Quickly drive clicks-and-mortar catalysts for change before vertical architectures.



Objectively seize scalable metrics whereas proactive e-services.



Completely pursue scalable customer service through sustainable potentialities.


Proactively envisioned multimedia based expertise and cross-media growth strategies.

Latest news

Check out the gallery from our conference.
September 13, 2023

Chronic lower respiratory diseases are the sixth leading cause of death in the U.S., making them more deadly than conditions such as Alzheimer’s disease and diabetes.1 The good news is that there are several medications available to treat this group of illnesses, which include chronic obstructive pulmonary disease (COPD), and improve these individuals’ quality of […]
May 15, 2023

In today’s digital world, patients with chronic conditions are inundated with messaging—but that messaging often doesn’t come close to aligning with their individual healthcare journey.   To effectively reach and engage these patients, it’s vital to embrace personalization and curate content tailored to discrete patient segments, according to a panel of industry experts who discussed […]
April 14, 2023

For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience sizes to be at least 10% of the targetable population, life sciences companies have turned to TV where it’s possible to reach millions at scale. However, something interesting happened in 2022: […]


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