The point of care has changed dramatically over the past few years, with virtual platforms emerging as a major forum for patient-provider interactions. And that means DTC campaigns need to change, too. A Phreesia survey of almost 2,000 patients added to evidence that the pandemic has had lasting effects on telehealth usage. More than one-third […]

Chronic lower respiratory diseases are the sixth leading cause of death in the U.S., making them more deadly than conditions such as Alzheimer’s disease and diabetes.1 The good news is that there are several medications available to treat this group of illnesses, which include chronic obstructive pulmonary disease (COPD), and improve these individuals’ quality of […]

In today’s digital world, patients with chronic conditions are inundated with messaging—but that messaging often doesn’t come close to aligning with their individual healthcare journey.   To effectively reach and engage these patients, it’s vital to embrace personalization and curate content tailored to discrete patient segments, according to a panel of industry experts who discussed […]