Top Hospital Marketers of the Year

April 19, 2023 | Westin Copley Place | Boston
April 19, 2023 | Westin Copley Place | Boston

About the Top Hospital Marketers of the Year

The Top Hospital Marketers of the Year award recognizes extraordinary marketers from hospitals and other healthcare facilities who drive innovation and work towards better patient health outcomes. Industry-wide nominations are collected to help recognize the faces behind successful consumer campaigns and support programs. The nominations are then rigorously examined and narrowed down to the final group of Top Marketers. Marketers are selected based on actual accomplishments, influence on future consumer launches or campaigns, or recognized contributions and service to community communications.
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2023 Top Hospital Marketers of the Year

Xpectives.Health, the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce its ninth annual class of Top Hospital Marketers of the Year. The 2023 class will be honored at an induction ceremony at the 2023 Hospital Marketing National Conference on April 19th in Boston.

The Top Hospital Marketers of the Year Awards recognize extraordinary hospital marketers driving innovation, spearheading great creative, and working toward better branding for their hospital, health system, or facility. Honorees were judged based on industry reputation, accomplishments, innovation, and notoriety among their peers, partners, and media.

“We’re proud to honor the accomplishments and creativity of each Top Marketer,” says Scott Ehrlich, CEO, Xpectives.Health. “These individuals drive the industry forward, providing consumers with vital information on hospital services.”

This year’s honorees are:

Bobby Beeman, Director of Marketing and Communications, Olympic Medical Center

Jason Benn, Marketing Manager, Detroit Medical Center

Jolyn Bragg, Director of Marketing, UT Health San Antonio

Leah Campbell, Director of Consumer Brand Marketing and Communications, Community Health

MaryBeth Dagg, Director of Marketing, Communications & Engagement, Overlake Medical Center & Clinics

Miranda Greenwold, Director of Growth and Innovation, Black River Memorial Hospital

Alice Hutzel-Bateson, Director, Marketing, Public Relations, and Development, Knox Community Hospital

Carmen Jones, Marketing Coordinator, Logansport Memorial Hospital

Wendy Kaiser, Director of Marketing and Communications, Grand View Health

Amy Leach, Director of Corporate PR & Marketing, Blanchard Valley Health System

Caitlin Loveitt, Director of Marketing, MaineHealth

Janele Marek, Director of Marketing, Chesapeake Regional Healthcare

Sarah Miller, Marketing Manager, Communications and Marketing, UF Health Jacksonville

Justin Paul, Assistant VP, Public Affairs and Marketing, Samaritan Medical Center

Jimmy Phillips, VP, Marketing and Communications, Kettering Health

Claudia Pizarro-Villalobos, Director, Marketing and Communications, Salinas Valley Health

Tammy Rabe, Director of Marketing and Communications, Witham Health Services

Gerianne Smart, Marketing Public Relations Manager, Rutland Regional Medical Center

Deena Soskin, Senior Director of Marketing, Kelsey Seybold

Julie Timm, Marketing Director, Marshfield Clinic

Brian Ziel, Marketing Manager, Mountain View Hospital

  • 2022 Past Winners
  • 2021 Past Winners
  • 2019-Southeast Past Winners
  • 2019-Northeast Past Winners
  • 2019-Midwest Past Winners
  • 2018 Past Winners
  • 2017 Past Winners
  • 2016-West Past Winners
  • 2016-East Past Winners
  • 2015 Past Winners
  • 2014 Past Winners
2022 Past Winners

All listings are from date of award

Christine Bolinao, Marketing Strategy Manager, Edward-Elmhurst Health

Kristin Dahl, Director, Marketing, Columbus Community Hospital

Chris Dallin, Director, Marketing and Communications Northern Hospitals and Community Relationships, Intermountain Healthcare

Faith Daniel, Marketing and Communications Manager, SBH Health System

Kelly Daspit, Director of Marketing and PR, Genesis Healthcare

Brian Deffaa, Chief Marketing Officer, LifeBridge Health

Brittany Graffagnini, AVP, Marketing, Ochsner Health System

Susan Graham, Director of Marketing, Phoenixville & Pottstown Hospitals, Tower Health

Korre Johnson, Director of Marketing & Brand, Children’s Wisconsin

Kelly Kinder, Senior Marketing Manager, Emory Healthcare

Vicki Kirby, Director of Marketing, Augusta Health

Marcy Manheim, Director, Marketing & Corporate Communications, Garnet Health

Carrie Manuel, Director of Marketing and Communications, Valley Health

Toni Martinez, Director of Marketing, Thibodaux Regional Medical Center

Kathryn Moritz, Marketing and Communications Coordinator, Northeastern Vermont Regional Hospital

Scott Orstad, Vice President of Marketing, Catholic Health

Stephanie Pierce, Vice President, Strategic Marketing, Arkansas Children’s

Chloe Politis, Director of Digital and social media, Mount Sinai Health System

Sarah Puckett, Marketing Manager, Texas Oncology

Cheryl Richardson, Director of Marketing, Philanthropy, & Community Relations, MedStar Southern Maryland Hospital Center

Hope Rush, Senior Marketing Manager, Dartmouth-Hitchcock Health

Holly Shane, Vice President of Marketing, Avera Health

Karen Spurlin, Senior Marketing Manager, Phoenix Children’s Hospital

Kate Tarbox, Director of Marketing and Community Relations, Speare Memorial Hospital

Jenn Wells, Director of Marketing, Hancock Regional Hospital

2021 Past Winners

All listings are from date of award

Amy Ashford, Regional Director, Marketing & Communications, Trinity Health of New England

Matt Bartoloni, Director, Marketing, NYU Langone Medical Center

Gina Brittain, Marketing Strategist, The University of Vermont Medical Center

Jeff Caplain, Senior Director, Direct Marketing, Brigham & Women’s Hospital

Katie Cosgrove, Marketing and PR Manager, Inova Health System

Tim Delaney, Director, Marketing and Communications, Holy Cross Health

Christina Di Bona, Director of Marketing, Stamford Health

Jonathan Hutter, Director, Brand and Marketing, Northern Light Health

Heidi Irwin, Director, Marketing, Lancaster General Hospital

Alisha Katz, APR, Marketing Manager, UF Health Communications, UF Health Shands

Rev., Edward, L., Lai, D.D., SVP of Business Development, Bensonhurst Center for Rehab and Healthcare and Fairview Rehab and Nursing Center

Elizabeth Lowe Andreadis, Senior Marketing Communications Officer, Lifespan

Liz Mason, Director, Strategic Marketing, Keck Medicine of USC

Courtney McDermott, Director, Marketing and Communications, Beaufort Memorial Hospital

Joy McKenna, Director, Marketing & Communications, MaineGeneral Health

Traci McNeil, Executive Director, Brand, Southcoast Health

Sheri Richardson, Director of Marketing, AdventHealth

Moses Salami, Director, Business Development & Marketing, Saint Michael’s Medical Center, Prime Healthcare

Susan Scheirer, Director of Marketing, AtlantiCare

Marianna Stellato, Senior Integrated Marketing Manager, Massachusetts General Hospital

Donna Lee Ubertalli, VP Marketing, Dana-Farber Cancer Institute

Michele Vallone, Director of Communications, Stony Brook Medicine

Kim Vecchio, Director of Brand and Advertising, UCHealth

Judith Ward, MBA, Vice President, Marketing and Communications, Baystate Health

Elena Wu, Director of Marketing, External Affairs, Weill Cornell Medicine

2019-Southeast Past Winners

All listings are from date of award

Josh Adkins, Senior Director, Brand Strategy & Marketing, Moffitt Cancer Center

Joel Ames, Director / Marketing, Public Relations and Corporate Communications, Columbus Regional Health

Beth Anne Atkins, Director of Marketing and Communications, Vidant Health

Danielle Buchanan, Director, Marketing & Communications, Tallahassee Memorial HealthCare

Jacqueline Chappell, Director, Marketing and Communications, Palmetto Health

Susan Esslinger, Marketing Director, Huntsville Hospital

Siona LaFrance, Director of Marketing and Communications, University Medical Center New Orleans

Alison Mattingly, Director of Marketing, Breckinridge Health

Andy North, FACHE, Director of Marketing and Communications, St. Dominic

McKinley Perkinson, Marketing Director, Maria Parham Health

2019-Northeast Past Winners

All listings are from date of award

Kelly David, APR, Director of Marketing and Public Relations, Spectrum Healthcare Partners

Chelsea Gerhart, Marketing Manager, Lehigh Valley Health Network

Josh Jacobs, Vice President, Strategic Planning & Public Relations/Marketing, Anne Arundel Medical Center

Michelle Lazzarotti, Senior Director, Marketing and Media Relations, Saint Peter’s Healthcare System

Kate Lopez, Senior Director of Marketing, White Plains Hospital

Lydia Parris, Director, Public Relations & Marketing, Adventist HealthCare

Margaret Plofchan, MA, RD, Corporate Director, Marketing and Public Relations, Phelps Hospital, Northwell Health

Nancy Smith, Marketing Director, Thomas Jefferson University Hospital

Anna Steelman, FACHE, Vice President, System Strategy, RWJBarnabas Health

Erika Stinson, Marketing Director, Hartford HealthCare

2019-Midwest Past Winners

All listings are from date of award

Terri Dresen, Marketing Communications Manager, Allina Health

Janice Early, Vice President/Marketing and Communications, Lawrence Memorial Hospital

Jane Griffin, Regional Vice President, Marketing, Loyola University Health System

Courtney Harvey, Marketing & Design Specialist, Marion General

Tom Jensen, Director of Marketing, Mercy Health System

Chaka Jordan, MHA, VP, Marketing & Planning, Blessing Health

Frank Lococo, Vice President, Marketing and Communications, Nebraska Medicine

Amy Paul, Marketing Director, OSF Healthcare

Laura Vanden Bosch, Director, Public Relations & Marketing, Mercy Medical Center–Des Moines

Ashleigh Walton, Enterprise Marketing Director, Sanford Health

2018 Past Winners

All listings are from date of award

Heidi Apperson, Director of Marketing & Community Relations, Kirby Medical Center

Martin Beerman, VP, Marketing, Children’s Hospital & Medical Center

Stacy Beers, Director of Marketing, University of Florida Health

Rebecca Brown, Assistant Vice President of Marketing, Baptist Health

Misty Canup, Advertising and Publications Associate, Athens Regional Medical Center

Nichole Cassells Stevens, Director of Marketing, Roper St. Francis Healthcare

Jessica Castle, Vice President – Marketing, PR & Business Development, Phoebe Putney Health System

Terri Christiansen, Marketing Director, Dekalb Health

Mike Dame, Vice President, Marketing and Communications, Carilion Clinic

Tory Daughrity, Director of Marketing & Public Relations, Henry County Medical Center

Jackie Donnelly, Senior Marketing Program Manager, Nemours Children’s Health System

Lauren Fisher, VP Chief Marketing Officer, Various Hospitals

Susan Foy, Director of Marketing, Russell Medical Center

Sarah Gladson, Director of Marketing, SLUcare

Deanne Haag, Senior Director of Marketing, UPMC

Robert Hutchison, Executive Director, Marketing & Communications, Yale New Haven Health

Dorie Klissas, VP, Marketing and Communications, Mt. Sinai Health system

Elicia Newcom Gregory, Marketing Director, Norton Healthcare

Carol Norris-Smith, Vice President of Marketing and Public Affairs, Penn Medicine Princeton Health

Falon Nye, Director, Marketing, Novant Health

Scott Samples, Director, Corporate Communications, Marketing and Business Development, Martin Health System

Shelley Spencer, Chief Marketing Officer and Vice President, Christ Hospital

Adrienne Steading, Director, Marketing and Digital Strategy, UAB Health System

Lisa Stockmon, Former Chief Marketing & Communications Officer, City of Hope

Megan Yore, Chief Communications Officer & Director of Marketing, Lakeland Health

2017 Past Winners

All listings are from date of award

Gillian Baker, Vice President Corporate Communications, Appalachian Regional Healthcare System

Julia Baumeyer, Marketing and Communications Officer, The Women’s Hospital

Felecia Blanton, Director of Marketing, Saint Francis Medical Center

Daryl Cole, Marketing Communications Manager, Hamilton Health Care System

Darice Darling, Director of Marketing and Communications, Hayes Green Beach Memorial Hospital

Lindsey P. Dossey, Executive Director, Marketing & Development, Cullman Regional

Charla H. Ducote, Vice President of Marketing, Public Relations & Business Development, Rapides Regional Medical Center

Melahn Finley, Director of Marketing & Public Relations, Cookeville Regional Medical Center

Amy Franco, Director, Marketing & Public Affairs, Princeton Healthcare System

Shea Garbett, Manager, Marketing Services, Greenville Health System

Shauna Graham, Director of Professional Services, Human Resources, Marketing, Foundation, Litzenberg Memorial County Hospital

Jeri Hauth, Director of Brand & Creative Services, Samaritan Health Services

Shannon Z. Jensen, Director of Marketing/PR, Hansen Family Hospital

Katie N. Johnson, Vice President, Marketing & Communications, Lake Region Healthcare

Lauren Malone, Director of Public Relations and Marketing, Nyack Hospital

Rachel Rahe, Consumer Marketing Manager, Children’s Mercy Kansas City

Michelle Robey, Marketing Director, Florida Tampa Hospital

Lori Savitch, Director of Corporate Marketing, Mon General Hospital

Erin Skelley, Brand Marketing Director, Houston Methodist

Julia Sorensen, MBA, MSW, Chief Marketing and Communications Officer, Cooley Dickinson Health Care

Molly Sorrell, Director of Marketing and Community Relations, Sarah D. Culbertson Memorial Hospital

Mark Stewart, Director of Public Relations and Print Services, Southeast Alabama Medical Center

Melissa Tymchuk, Executive Director, Strategic Marketing, Northeast Georgia Health System

Julia Ward, Senior Director, Marketing, Cincinnati Children’s Hospital

2016-West Past Winners

All listings are from date of award

Jennifer Arvin, Director, Communications & Marketing, Barnes-Jewish Hospital

Todd Blackinton, Director of Marketing and Public Relations, Portneuf Medical Center

Brian Davis, System Vice President and Chief Marketing Officer, Edward-Elmhurst Health

Elizabeth Heller Allen, VP, Marketing and Communications, MetroHealth

Gordon Kolodny, Director, Marketing, Cedars-Sinai Medical Center

Toni Midderhoff Miller, Director of Brand Marketing, NorthShore University HealthSystem

Eileen Neuwirth, Director, Public Relations and Marketing, Huntington Memorial Hospital

Evonne Walls, Director, Marketing & PR, Samaritan Health Services

2016-East Past Winners

All listings are from date of award

Rhonda Alfred, Director of Marketing & Planning, Terrebonne General Medical Center

Karin Daly, Vice President, Integrated Media, Cancer Treatment Centers of America

Aubrey Hinkson, Director of Marketing, Augusta University

Terry Lynam, Senior VP and Chief Public Relations Officer, Northwell Health

James McMahon, Director of Marketing, MedStar Washington Hospital Center

Kevin Stranberg, Director of Strategy and Patient Experience, Memorial Medical Center

Becky Swanson, Divisional Director, Marketing & Communications, Sacred Heart Hospital

Dorrit Trate, Director, Web and Social Media Development, St. Luke’s University Health Network

Sarah Yonker, Director of Marketing, Atlantic General Hospital

Stephen Zubrod, Corporate Vice President, Chief Marketing Officer, Methodist Health System

2015 Past Winners

All listings are from date of award

Sandy Boone, Director of Marketing & Strategic Relations, Culpeper Regional Hospital

Anjie Britton, Executive Director Marketing Service, TriHealth

Lindsay Caulfield, SVP Marketing and Planning, Grady Health System

Allison Gearing-Kalill, VP of Community Development, Noble Hospital

Elizabeth Harvill, MPA, Director of Marketing & Community Relations, Meadows Regional Medical Center

Terri Holloway McNorton, Vice President, Marketing, Ochsner Health System

Sara Howley Callari, SVP, Chief Communications & Marketing Officer, Broward Health

Lee Landau, SVP & Chief Marketing Officer, Thomas Jefferson University & TJUH System

Paul Matsen, CMO, Cleveland Clinic

Barbara McManus, Vice President, Marketing & Public Relations, Rochester Regional Health System

Kelly Meigs, Director of Marketing & PR, Tanner Health System

Gregory Potter, Assistant Vice President of Marketing and PR, Inspira Health Network

Tadd Pullin, Senior Vice President Marketing and Planning, Nebraska Medicine

Brendon Scott, Manager Strategy & Market Develop, IU Health – La Porte Hospital

Jane Yepez, Senior Vice President, Marketing & Public Affairs, Virtua Health

2014 Past Winners

All listings are from date of award

Dana Allen, Chief Marketing Officer & System VP, Norton Healthcare

Kathleen Beathard, Vice President, Public Relations & Marketing, Methodist Health System

Holly Brenner, Vice President of Strategic Development & Marketing, Agnesian HealthCare

Lisa, M., Chamberlin, Vice President, Strategic Marketing, Planning & Business Development, Cabell Huntington Hospital

Cheryl Chin, Director, Marketing, MD Anderson Cancer Center

Peter Connolly, Executive Vice President/Chief Marketing Officer, St. Peter’s Healthcare System

Katharine Fitzgerald, Director of Marketing and Health Promotion, Seattle Children’s Hospital

Susan Frimmel, Director of Marketing, Bayfront Health

Allison Gearing-Kalill, Vice President of Community Development, Noble Hospital

Jo Ann Hart, Director of Marketing, Lehigh Valley Health Center

Dennis Scott Jolley, Senior Director of Marketing, University of Utah Health Care

MarJean Kennedy, Director, Business Development & Marketing, Holzer Health System

Theresa Komitas, Director, Marketing & Public Relations, KishHealth System

Kathleen Merrill, Associate Vice President, ProMedica

Michelle O’Keefe, Vice President, Public Affairs & Communications, Eskenazi Health