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Executive Director, The Point of Care Marketing Association

Nicole Divinagracia

Nicole is an industry leader with robust expertise in pharmaceutical and consumer marketing. She brings more than 20 years of experience to The Point of Care Marketing Association and previously served as VP, Group Director of POC Investment at Havas Media Group, a global marketing and communications group. During her time at Havas, Divinagracia created and managed their Point of Care capability, which included the emerging telehealth marketplace. She also leveraged her integrated experience to create an end-to-end media management approach, while advancing accountability standards for their health clients.

As the Executive Director of The Point of Care Marketing Association, Nicole is committed to educating agency partners and brands about the benefits and importance of connecting with patients, caregivers and HCPs in this channel. Nicole is currently implementing the association’s strategic plan, focusing on the POC channel’s continued growth, including the expansion of membership across industry stakeholders.

Nicole currently resides in New Jersey with her husband and three children. She enjoys watching her children participate in dance and sports and plays on a competitive adult women’s soccer team with her friends.



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