Women account for >65% of cardio-vascular (CV) patients and influence >90% of health care decision making. Research has documented that women have different presenting symptoms and higher CV morbidity and mortality rates. Heart disease is by far the #1 killer of women in the U.S. with 1 in 5 women diagnosed with heart disease.
Women’s Heart Health programs are the gateway to women’s purchasing power, differentiate your heart program from your competitors, can expand the top of your sales funnel for the CV service line and will improve your quality and cost outcome metrics. Women are more compliant than men and will have better clinical and cost outcomes if diagnosed and managed early and often. These programs have significant direct and downstream benefits such as cross selling to other service lines, philanthropic fund raising and developing partnerships with Women’s Heart organizations that will increase your public relations visibility and exponentially increasing the value of your marketing dollars.
Women’s Heart Programs range from gender specific screening and education to Women’s Heart Centers such as the Barbra Streisand Women’s Heart Center at Cedars-Sinai. This webinar will discuss the strategic business development of Women’s Heart Programs in traditional payer and value based payer environments, the top ten strategies for success, cost-effective synergies with your existing program and the direct and downstream return-on-investment.
Vicki Lucas President, Vicki Lucas, LLC, Women’s Health Business Consultants