TheNexus.Health: Virtual Forum
Hospital Marketing Forum on Marketing a COVID Vaccine at Your Facility
January 27, 2021 | 1:30 pm Eastern
Jan 27
3:05 pm EST
Stella Hart
Support Your COVID-19 Vaccination Efforts with Clear, Effective Communications
Your healthcare organization has a major role to play not only in administering the COVID-19 vaccine, but also in combatting misinformation and reassuring an anxious public.
In December, the Kaiser Family Foundation released a study showing that 27% of Americans remain hesitant or unwilling to take a COVID-19 vaccine. Couple that with the fact that Americans trust their local healthcare organizations more than ever before, and your hospital is poised to be a key player in answering your community’s top vaccine-related concerns.
Join Geonetric’s Stella Hart, Web Content Strategist & Writer, for this timely virtual webinar on how to battle general mistrust around COVID-19 and vaccinations and effectively share accurate information with your community on the web.
Listen in and learn how to:
- Develop the most effective messaging for your target audiences, including internal
- Keep empathy at the forefront of your vaccine-related messaging
- Write compelling web content and FAQs to aid site visitors in vaccine research
- Identify and combat the top vaccination objections
