Virtual Forum

Forum on OTC Marketing
Managing Director RLA Collective, A Ruder Finn Company

Alyson O’Mahoney

For more than two decades, Alyson has specialized in the marketing of consumer healthcare brands – OTC, supplements and medical devices – sold at national retailers and via ecommerce, including Amazon and brand-owned DTC. Her team takes a digital-first approach, utilizing evolving and emerging digital marketing strategies to effectively deliver and measure campaign engagement with a brand’s target audiences. Using an integrated and strategic combination of data, insights, storytelling, AI and measurement, her team effectively drives audience segments to distinct calls to action to create awareness, impact behavior change, and, ultimately, drives sales.



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