Augé Reichenberg has recently joined VMLY&R as Chief Creative Officer of the agency’s growing health practice. In her new role, Reichenberg will drive the development of world-class creative work for VMLY&R’s health clients including Pfizer, Sanofi, Merck, GSK, AstraZeneca and many more.
Reichenberg joins the agency from Havas Health & You where she served as executive vice president, Chief Creative Officer. Prior to Havas, Reichenberg held creative leadership roles at McCann Health, FCB Health and Rosetta-Razorfish Health. Over the course of her career, she has led and grown US and global Consumer and HCP business in most therapeutic categories from OPDIVO in immunotherapy oncology and rare blood diseases like hemophilia and sickle-cell disease. Her clients, among others, have included Pfizer, Boehringer Ingelheim, Amgen, Lily, Novartis, AstraZeneca, Sanofi, Regeneron, Allergan, BioMarin and Bayer. Augé has also successfully launched brands that attained block-buster status such as HUMIRA (Abbot Immunology), PROLIA (Amgen-Pfizer), GILENYA and ENTRESTO (Novartis) and FASENRA (AstraZeneca), despite entering into saturated markets. Augé also lead the global relaunch of brands such as AUBAGIO and LEMTRADA (Sanofi) and Nestlé Health Sciences. Within 2 months of relaunching SPIRIVA with the renowned “Elephant” (on a person’s chest) campaign, Auge massively exceeded all KPIs which earned her an EFFIE. Under Reichenberg’s leadership, the “Lighter Blue” campaign for Takeda’s TRINTELLIX won at the most recent Cannes Health Lions for best social campaign in Pharma, and she co-created “Hope for Depression,” a film that went viral by addressing a little-discussed truth about chronic depression.
Over the course of her career, Reichenberg has won metal at Cannes Health Lions, Effie Health, Clio Health, LIA, AME, Globals, MM&M, DTC Nationals, PM360 and many other awards for her clients. She has been honored to judge in the most prestigious award shows in the world, including Cannes Lions, Cannes Health Lions and Effie’s Health. She was also inducted into the DTC Hall of Fame, one of the industry’s highest honors.
Augé is an abstract expressionist artist and paints prolifically at the home she shares with her husband of many years. They and and their two daughters have a family philosophy that is balanced on three pillars: better understanding of humanity through world travel (when there isn’t an epidemic), the power of kindness and giving back.