Brett Saunders rejoined IQVIA last year in the Omnichannel Center of Excellence as the offering lead for TV and Innovative Media. In the past decade, Brett has helped establish and grow various applications of DTC print, digital and TV measurement and targeting including machine learning, big data and AI solutions. She has worked closely with media and healthcare partners including Symphony, Crossix, TRA, Comcast and Spectrum. Her background in health care runs deep – from patient care settings with Rush Health in Chicago to Merck’s Vaccine Division in PA and NYC. Her passion for DTC is based on real-world proof it works to improve patient outcomes observed in hundreds of campaigns and studies. Brett has an MBA from the Booth School of Business at the University of Chicago.