Craig’s 20+ years of professional experience have taught him many things, including the value of putting himself in the shoes of others and thinking critically about their motivations and desires. He’s worked on both the agency and client sides as a strategist, researcher, writer, planner and account manager for brands like Humana, Seagate, Louisville Slugger, Crosley, U of L Health Care, United Way, Louisville Ballet, Habitat for Humanity and many others.