Dani Feore leads industry sales for the pharma, consumer healthcare and consumer packaged goods verticals for IBM Watson Advertising. In this role, she leads the teams of these categories focused on advertising partnerships within display, programmatic, data, and tech disciplines across all digital properties, including weather.com and The Weather Channel apps. IBM Watson Advertising is an ecosystem of trusted media, data, and AI-powered technology solutions that can help advertisers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
Previously, Feore served as Director of Ad Sales, Eastern Region, for The Weather Company, an IBM Business, where she oversaw sales efforts to provide cross-platform solutions integrating TV, digital and mobile solutions. She joined Weather as an account executive in 2000 after working in sales at TV Guide.
Feore earned a bachelor’s degree in communications and media studies from St. John’s University.