Eric Talbot is a strategic marketer and analytics expert with more than 20 years of international business experience. As senior vice president at PatientPoint, Eric advises organizations in the implementation of an evidence-based marketing approach to connection with physicians, patients and caregivers at the point of care. Now focused on point-of-care marketing, he works with brands to understand the role of the channel as a larger part of a pharmaceutical brand’s marketing mix.
Highly experienced in the delivery of data-driven marketing solutions, Eric has headed end-to-end client engagements while continuously focusing on enhancing the implementation and the overall effectiveness and efficiency of marketing activities. Eric has been a frequent speaker and presenter at various events and conferences, including Google’s Hispanic Marketing Forum; Multicultural Health National, Pharmaceutical Management Science Association Annual Meeting, and DTC National.