Frank is Vice President and leads the US Healthcare Division for Leger. Early in his career, he leveraged CPG brand and communications experience to building the marketing programs for blockbuster Rx brands such as Nexium, Cialis, Plavix, Ambien, Crestor, Effexor, and Seroquel XR. He is now working with Pharma companies that are embracing the Omnichannel approach to their marketing efforts. Successful marketing programs are no longer strictly defined as professional/patient, traditional TV/digital/print/etc. To achieve maximum effectiveness, they must work in concert.