Xpectives.Health: Virtual Forum

Forum on Consumer Data Privacy & Cybersecurity

March 24, 2021 | 1:30 pm Eastern
Chief Revenue Officer, DeepIntent

Greg Smith

Greg Smith is the Chief Revenue Officer at DeepIntent, the leading healthcare marketing platform company purpose-built to influence positive health outcomes. Smith plays an integral role in leading the growth of DeepIntent’s Healthcare Marketplace platform and spearheads DeepIntent’s to transition to a cookie-less world.  He also focuses on aligning company resources, defining differentiated go-to-market strategies, and delivering on the company’s revenue performance goals.

Smith is a veteran online advertising executive with entrepreneurial expertise as well as Fortune 500 and consulting experience. He has significant leadership experience in programmatic media, online data, and mobile advertising sectors and was one of the first to develop a cookie-based targeting solution. His industry experience is vast, most recently serving as a Senior Advisor in the Consumer Tech & Media practice at McKinsey & Company. Before joining McKinsey, he served as the head of international & programmatic at Tremor Video, where he launched its programmatic supply-side platform (SSP) business. He has also had integral roles at leading advertising and marketing technology companies, including EchoTarget (which he founded), Adroit Interactive, Acxiom, and MediaMath.

An online behavioral advertising pioneer, Smith launched DoubleClick’s DART for Advertisers (DFA) ad-serving business and its Boomerang retargeting unit in 1999 (now part of Google). After DoubleClick, Smith was Vice President of E-Commerce at Cendant Travel Link, where he created and shared real-time destination intent databases and marketing programs across travel businesses such as Avis, Budget, Days Inn, and Ramada. Smith began his advertising career at Young & Rubicam. He was a member of the first MBA recruiting class at Diamond Technology Partners (now part of PWC), where he was an associate.

Smith holds a BA in economics from Northwestern University and an MBA in marketing and finance from Wharton School of the University of Pennsylvania.



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