Xpectives.Health: Virtual Forum


Hospital Marketing Forum

June 30, 2021 | 1:30 pm Eastern
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Vice President of Strategy and Business Development, True North Custom

Jane Crosby


As a strategy lead for True North Custom, Jane coordinates with healthcare partners to generate and implement strategies for building brand, increasing patient and referral revenue and optimizing marketing technology outcomes. Formerly with Medicom Health Interactive, Jane has extensive experience in data-driven and digital marketing strategies that drive engagement and revenue growth for healthcare organizations. She earned a bachelor’s degree in healthcare administration from the University of Minnesota Duluth.




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