Jena is a strong conceptual thinker and best-in-class Creative Director/ Art Director, who builds brands through storytelling that engages and inspires others to take action.
She leads and oversees LiveWorld’s creative strategy and work ranging from comprehensive campaigns to day-to-day team production. This includes working hand-in-hand with her agency counterparts and teams to produce ideas and designs that are rooted in the brand aesthetic and voice. Among Jena’s top specialties are storytelling through video, infographics, and social media.
Jena brings over 15 years of work that spans both pharmaceutical and consumer, which gives her unique insight into her audiences. For five years she served as Creative Director at Marina Maher Communications. Prior to joining Marina Maher she worked at Catapult Marketing and G2 Marketing. She has done work across healthcare brands such as AbbVie, Celgene, Eisai, Johnson & Johnson, Merck, Novo Nordisk, Novartis, Teva and Zoetis. Jena’s consumer work includes Dannon, Gerber, Kellogg’s, Kraft, P&G and Subway.
Her work spans numerous cause-marketing campaigns, re-brandings, new product launches, evergreen programs and social media content – creating unique and compelling creative to help drive engagement with target audiences — whether that be patients, consumers or professionals.