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Director of Strategic Planning, VMLY&R

John Marchese

John has spent 20+ years in the healthcare industry working on everything from the highest-science oncology brands to consumer activation in skin care, and everything in between.

In his executive strategy director role at VMLY&R John leads strategic planning processes for a range of clients across the pharmaceutical and health and wellness industries combining brand and customer experience methodologies to build connected brands in the space.

This includes building the foundational strategic elements for brands, executing customer and patient journey mapping exercises, strategic plan development, and gathering key customer insights to fuel creative and activation plans.



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