Lisa Barone, CMO, serves on the senior staff of Smith & Jones, overseeing the company’s brand and message development, content, marketing consulting, and social media departments. Known internationally for creating many of the best practices and strategies for content marketing, specifically with social media, Lisa works with clients to create unified communications strategies.
Before joining Overit, Lisa co-founded and grew her own digital marketing firm into a leading national agency. Lisa has been a constant voice of insight and reason in the search world since 2006. As a noted search writer, she has founded and grown multiple blogs, all earning spots on AdAge’s Power 150, among other accolades. She has been featured in The New York Times, The Wall Street Journal, BusinessWeek, Inc. Magazine, Reuters, Intuit, Forbes, PBS, FOX News, and others on subjects related to small business marketing, social media, and search marketing.