Lyndi Hirsch is Chief Marketing Officer at AdhereTech, an industry leader providing adherence solutions impacting health outcomes through innovative technology and support. She joined AdhereTech in April of 2020 bringing her substantial pharmaceutical experience in commercialization and comprehensive expertise in product launches, Direct-to-Patient, Direct-to-Consumer and Digital marketing. Prior to joining AdhereTech, Lyndi was Head of Consumer Marketing at Dermira responsible for launching the award-winning campaigns, “Check Your Sweat” and “QBREXZA”. She spent the majority of her twenty five-year career launching specialty products in Neurology, Rheumatology, Nephrology, Endocrinology and Dermatology. Understanding the eventual and inevitable reliance the healthcare industry would have on digital and virtual communications, she made a career shift to Senior Vice President of Marketing Strategy for MedPage Today/Everyday Health from 2013 to 2017.
Recognized early in her career by PharmaVoice as one of the Top 100 people in pharma and biotech for MS Advocacy, Lyndi has focused her career on educating and supporting people living with chronic illnesses. It was this unwavering dedication and her pioneering spirit that led to her being awarded DTC Top 25 Marketers 2020.
Lyndi enjoys sharing her experience and speaks regularly, including as a guest speaker at UC Santa Clara MBA program, Life Sciences Summits: Stanford Biotech, Wharton Biotech and virtual series during the pandemic, as well as being a featured speaker at multiple DTC Perspectives, Digital Pharma East, Digital Pharma West.
Community support is fundamental for Lyndi. In 2020 Lyndi joined the National Association for Continence (NAFC) Board of Directors. She has worked with Habitat for Humanity, Second Harvest Food Banks, Wounded Warrior Project, Lupus and Arthritis Foundations, National MS Society and has been a Patron Chair for The Race to Erase MS since 1997.
Lyndi graduated from the University of Northern Colorado with a BA in Human Communications and Public Relations. She is a native New Yorker who now lives on Long Island, close to family and with her black lab Tessa.