Virtual Forum

Forum on Multicultural Health Marketing

Reggie Ware

Most of Reggie Ware’s career has been spent fighting health disparities for Black Americans by educating, informing and inspiring this audience to make better decisions about their health and understanding that one-size doesn’t fit all when it comes to healthcare. Blacks’ health needs are unique and it requires a different game plan, one that leverages culture, content and technology to improve health outcomes.

As CEO of (BDO), Ware and his team produces more culturally relevant health content for Black consumers than anyone else in the country. BDO is the nation’s largest and most trusted health & wellness destination for Black Americans, After 15+ years of service, BDO reaches 20┬ámillion people per month on its platform, is the most trusted health resource for Blacks and has more Facebook followers (2.5MM) than webMD.



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