Roslyn Y. Daniels is president and founder of Black Health Matters, the leading health promotion and disease management online platform serving the needs of consumers, patients and physicians. She is a tireless advocate for eliminating health disparities by improving the health literacy of African American consumers and patients. A former senior executive in broadcast and publishing, Daniels is a nationally respected health strategist with more than 20 years designing and implementing cross-cultural health education programs and initiatives.
Daniels is disrupting the educational space for African American patients. In 2018, she launched the Black Health Matters Summit, which is a multi-platform initiative that features live Ted Talk-inspired presentations by leading clinicians and health advocates. The Black Health Matters Summits draw thousands of impressions via original content produced, which includes video pushed through social media and custom newsletters to its base of subscribers and fans. Black Health Matters has worked with: AbbVie, Bristol-Myers Boston Scientific, Gilead, Bristol-Myers Squibb, Sanofi and other leading pharmaceutical companies.
Understanding that African American men have the lowest life expectancy and highest death rate compared to men and women in other racial/ethnic groups in the United States, Daniels launched Precision Oncology in partnership with Kappa Alpha Psi Fraternity, Inc. The goal is to offer strategies needed to establish and strengthen the capacity of Kappa Alpha Psi chapters in promoting health and wellness among members and the greater community in which they live and work. Black Health Matters will host more than five Precision Oncology programs in 2020 at Kappa Province meetings with the goal of touching more than 60,000 Kappas within the program year.
Daniels’ other accomplishments include receiving the Digital Diversity Network’s Social Entrepreneur Award in 2017. She conceived and implemented two programs with original content adopted by the National Medical Association (NMA): 1) Prescription for Exercise, which motivates physicians and patients to discuss physical activity in the proper dosage to manage over 40 of the most common chronic health conditions effectively, and 2) the NMA Breastfeeding Medicine Alliance, designed to increase rates of breastfeeding for optimal health of mothers and babies. These programs impact more than 3 million patients annually. Her work in increasing clinical trial participation was captured in the Wall Street Journal’s Market Watch. Daniels recently wrote an OpEd for USA Today on health equity.
Outside of business, Daniels is vice chair of the Links Inc. of Bergen County, where she manages key initiatives, including feeding the homeless and community health programs. She is also a member of the Health Ministry at Abyssinian Baptist Church and member of Women of Color in Pharma. An ovarian cancer survivor, she often speaks to the importance of self-care and of being a knowledgeable patient. Professionally, she mentors women entrepreneurs on revenue acquisition and management.
Daniels is a graduate of Boston University. She has an adult son James Fiddmont and beloved dog Khmet.
 The Health Status of African American Men in the United States https://www.kff.org/wp-content/uploads/2013/01/7630.pdf