Virtual Forum

Talking Health Marketing with Scott Ehrlich:
Reaching & Engaging the LGBTQ+ Community
Vice President, Better World Advertising

Sheldon DeSouza

Sheldon I. DeSouza is the Miami based Vice President of Better World Advertising. In that role he has executed several local, statewide, and national social marketing campaigns on behalf of various governmental agencies and Health Departments; specifically created to reach LGBTQ audiences. Some examples of these campaigns include Testing Makes Us StrongerHIV Stops With MeLove Your Brotha, and Information Is Powerful Medicine.  Prior to BWA, he was a Director of Interactive Media for TIME Inc. responsible for such websites as: – among others.



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