Virtual Forum

Talking DTC
Chief Creative Officer, Intouch Group

Susan Perlbachs

With more than 20 years of experience in healthcare, marketing, and the digital space, Susan leads with strong creative vision and business acumen to fuel breakthrough campaigns and experiences that resonate. She drives her teams to deliver compelling creative for US and global brands for healthcare professional and consumer audiences. Her healthcare background includes the television launch for Pradaxa Redfish, which won Best Consumer Campaign and was the first black-box spot to gain recognition at Cannes Lions Festival of Creativity. Additional DTC and HCP campaigns include Imitrex, Relpax, Nuvigil, EpiPen, JDRF, and the Best Patient Interactive Campaign winner, Puffagins, for Boehringer Ingelheim. ​ Susan is a recognized industry leader with accolades and accomplishments including PharmaVoice Top 100 Most Inspiring People, HBA Rising Star, speaker at Cannes Lions Health, and judge for Clio awards.