Thought Leaders for Health Care Marketers

Xpectives.Health is the chief source of best practices, knowledge, and insight for leading healthcare marketers creating and implementing direct-to-consumer communications

Our Offerings

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Live

Events

Join and network with healthcare marketing leaders in-person at our live events, over 20 years running.

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Virtual

Forums

Tune in live or view past recordings of Talking Health to hear industry experts discuss the future of health marketing

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Xpectives Health

University

Become a certified marketer & learn the DTC health industry with the 101s and master classes taught by industry pros, led by university-driven curriculum.

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Industry

Awards

Honoring the health marketing industry’s best campaigns and individuals. Submit your best work and nominate excellent individuals today!

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Latest

News

See the latest research, happenings, and case studies in DTC health marketing and advertising

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Custom Event

Services

With over 20 years of event planning experience, Xpectives Events can plan any event custom tailored for your business’s needs

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Join the 2024 XH Summit


Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 16-18, 2024 in Boston. The core of Xpectives.Health is the 20+ year DTC National with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

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News

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June 27, 2024

For some patients, particularly those with rare diseases, determining the cause of their symptoms can be a years-long struggle. To help them find the right diagnosis, they need educational materials that can connect them to appropriate care and empower them to take control of their health. Tara Sheehy, Director of Client Experience at Phreesia, explained […]

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March 22, 2024

The transformative power of artificial intelligence is just beginning to be realized in pharmaceutical marketing. While machine learning and AI have been around for years, it’s only recently that we’ve found ourselves in what I often describe as a technological Wild West. (Interesting sidenote affirming my choice of words: AI summarizes Wild West as “a […]

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March 22, 2024

ECG keeps a watchful eye on trends in women’s health. In 2023 we saw a birth rate that stabilized overall, with variability at local levels; unit closures; growing demand for high-risk services; and provider shortages. Will those trends continue in the new year? Here are five key drivers that we expect to shape women’s health […]

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March 12, 2024

Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not meet its endpoints, […]

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