The Anatomy of the Pharmacy
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Whether it’s to get a flu shot or a prescription, making a late-night run for milk, or mailing a package, there are infinite ways the pharmacy proves to be at the heart of the community. While trends often affect what pharmacies offer customers and patients, their mission to give the public access to health services, consultations, and products remains the same. For pharma marketers, it is an unprecedented opportunity to reach potential patients in a location they frequent during their pursuit for improved health. This session will detail the four sectors that work concurrently within the retail pharmacy — the pharmacist, prescription drug services, consumer goods, and consumer services. You will learn about the unique opportunities the pharmacy provides to its communities for health improvement, education, and guidance. Lastly, Nate will teach you some of the methods pharma marketers can use to unleash the power of the pharmacy and reach their target patient audiences.
President & CEO,
Live Q&A By:
Executive Vice President, Sales,