Xpectives.Health: Virtual Forum
Forum on Digital & Social Media
January 20, 2021 | 1:30 pm Eastern
Schedule
Wednesday, Jan 20
Digital and social media usage has increased exponentially by consumers and patients, especially after the emergence of the pandemic. Sessions will provide insights and advice to help DTC marketers better leverage such channels and more effectively communicate and engage with their audiences.
1:30 pm Eastern
Welcome Remarks
1:35 pm
Getting Creative While Remaining Compliant
Engaging with key audiences in prominent digital channels can be a challenge. This session will help you create standout campaigns and content that meet regulatory approval. Learn tips to accelerate the review and approval process; overcome concerns that impact campaign creative; and develop attention-grabbing and behavior-influencing content.
Speakers
Dawn Lacallade
Chief of Social Strategy, VP Healthcare, LiveWorld
Jena Dengrove
VP, Creative Director, LiveWorld
2:05 pm
Developing Your Health Conversation Strategy
Twitter’s Director of Health & Wellness, Lisa Bookwalter, sits down with Bob Ehrlich to discuss how marketers are effectively using the social media platform to engage with patients. Lisa will detail how social media serves as a complement to television and preview what is coming up in the future from this leading social network.
Speakers
Bob Erhlich
CEO & Chairman,
DTC Perspectives
Lisa Bookwalter
Director of Health & Wellness, Twitter
2:35 pm
Break
2:45 pm
The Health Video Discipline: Through the Lens of Research
Informed with new research from Cybercitizen Health® 2020, this webinar will focus in on the needs and preferences of a cross-section of patients across many diseases. Health video is more important for healthcare marketers in making timely and substantive connections with the patients they serve during this pandemic environment. The health video needs, and preferences of patients are well-validated and revealed through this research and Dramatic Health’s 17-years history of establishing health video as a discipline and research-driven production models.
Only when we understand healthcare audience needs and connect them to validated brand strategies, are we able to execute health video that delivers maximum impact and reach. Join Sean Moloney, CEO and Tina Sampath, VP of Pharma Strategy for a timely and compelling webcast for all healthcare marketers.
Only when we understand healthcare audience needs and connect them to validated brand strategies, are we able to execute health video that delivers maximum impact and reach. Join Sean Moloney, CEO and Tina Sampath, VP of Pharma Strategy for a timely and compelling webcast for all healthcare marketers.
Speakers
Sean Moloney
CEO & Co-founder, Dramatic Health, Inc.
Tina Sampath
VP of Pharma Strategy, Dramatic Health
3:15 pm
Influencer Marketing in Pharma: The Patient Influencers’ Guide to Getting it Right
Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found in influencer marketing – but pharma faces challenges far different from any other industry. How can pharma brands share control with influencers to build patient trust and engagement? How does trust translate to ROI? WEGO Health surveyed more than 250 patients across 86 conditions to uncover patient influencer perspectives on influencer trust, action, attitudes toward pharma promotion, and partnership preferences. This session will summarize these findings to help you navigate patient influencer partnerships in your marketing efforts.
Speakers
Richelle Horn
Sr. Director of Marketing, WEGO Health