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Xpectives.Health: Virtual Forum
Hospital Marketing Forum on Marketing a COVID Vaccine at Your Facility
January 27, 2021 | 1:30 pm Eastern
Schedule
Wednesday, Jan 27
Hear the experts discuss COVID vaccine strategies for hospital marketers and advertisers
1:30 pm Eastern
Welcome Remarks
1:35 pm Eastern
Effective Communications Strategies for the COVID Vaccine
In this session, you’ll learn how to build an effective communications strategy for the COVID vaccine and lay the foundation for effective campaigns that drive utilization when the time is right.
Speakers
Jane Crosby
Vice President of Strategy and Business Development, True North Custom
2:05 pm Eastern
Fight COVID-19 Vaccine Hesitancy: Empower Your Audience with Knowledge & Facts
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents in a Pew Research study said they would “likely opt out” of receiving the vaccine.
The content you create can help people spot false claims about the vaccine. And it might make the difference between someone receiving the shot or refusing it.
Creating content about the COVID-19 vaccines requires a deliberate, well-executed plan. As you begin developing vaccine content at your institution, use these steps to ensure a smooth rollout.
The content you create can help people spot false claims about the vaccine. And it might make the difference between someone receiving the shot or refusing it.
Creating content about the COVID-19 vaccines requires a deliberate, well-executed plan. As you begin developing vaccine content at your institution, use these steps to ensure a smooth rollout.
Speakers
Ahava Leibtag
President, Aha Media Group
2:35 pm Eastern
From Virus to Vaccine: A Case Study in Health Care Communications During the COVID-19 Pandemic
Speakers
Burke Speaker
Director of Marketing and Communications, Denver Health
3:05 pm Eastern
Support Your COVID-19 Vaccination Efforts with Clear, Effective Communications
Your healthcare organization has a major role to play not only in administering the COVID-19 vaccine, but also in combatting misinformation and reassuring an anxious public.
Speakers
Stella Hart
Web Content Writer & Strategist, Geonetric