Author: Anne OBrien

  • Can Marrying DTC Ads with Relevant Content Minimize Ad Avoidance?

    By Anne O’Brien of Remedy Health Media I have been quite the content creator lately. My October wedding provided plenty of fodder for Facebook posts, reaching not just my friends, but friends of friends. I was providing entertainment that might otherwise have been provided by a commercial publisher, maybe by my company’s site HealthCentral.com, or […]