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December 1, 2023 0

In a healthcare world rapidly evolving beyond one-size-fits-all solutions, we are at the cusp of a significant shift. Traditional mental health treatments, while effective for some, often fall short for others, leading to a growing interest in alternative therapies. This change is driven by varied and complex reasons, from cultural beliefs and stigmatization to practical barriers like cost and accessibility.

Diverse Reasons for Disengagement from Traditional Treatments:

  1. Cultural and Societal Influences: Many individuals, particularly from ethnic minority backgrounds, disengage from traditional mental health treatments due to cultural stigma, poor insight into their condition, and distrust in the healthcare system​​​​​​.
  2. Gender and Age Dynamics: Younger people, especially males, often face unique challenges like balancing autonomy with family expectations, internalizing stigmatizing messages about mental illness, and concerns about medication dependency​​​​.
  3. Economic Disadvantages and Healthcare Access: Economic barriers significantly impact engagement with mental health services. The cost of medications, particularly for those with limited financial resources like young people and economically disadvantaged women, often leads to nonadherence or discontinuation of treatment​​​​​​​​.
  4. Concerns During Pregnancy: Pregnant women frequently prefer nonpharmacological interventions over antidepressant medications due to concerns about the effects of these drugs on their unborn children and a preference for psychotherapeutic approaches like interpersonal therapy and mindfulness-based cognitive therapy​​.

The Need for Alternative Treatments: Given the diverse reasons for disengagement from traditional pharmaceutical treatments, there’s a pressing need to explore and embrace alternative therapies. These include but are not limited to:

  • Psychedelics and Marijuana: Substances like ketamine and marijuana have shown promise in treating conditions inadequately addressed by conventional medications. However, they require a sensitive marketing approach that respects legal and societal norms.
  • Holistic Therapies: Incorporating holistic practices such as yoga and acupuncture can provide a more comprehensive approach to mental well-being, appealing to those seeking less conventional methods.
  • Personalized Treatment Approaches: Tailoring treatments to individual cultural, social, and economic backgrounds is crucial. This approach can help bridge the gap between traditional and alternative therapies, making mental health care more inclusive and accessible.

The mental health care landscape is shifting towards a more inclusive and personalized approach. By understanding the various reasons behind the disengagement from traditional pharmaceutical treatments and the growing interest in alternative therapies, healthcare professionals and marketers can better address the needs of diverse populations. The future of mental health care lies in embracing this diversity, ensuring treatments are accessible, culturally sensitive, and responsive to the unique needs of every individual.

As we embrace a more inclusive and personalized mental health care landscape, the Xpectives.Health Summit emerges as a pivotal platform for professionals. The summit will cover:

  1. Current Landscape: Delve into the latest advancements in alternative mental health therapies, understanding the evolving dynamics of the field.
  2. Comparative Advantages: Analyze how these therapies compare with traditional treatments, highlighting their unique benefits.
  3. Legal Framework: Gain comprehensive insights into the legalities surrounding the administration of these alternative treatments.
  4. Pharmaceutical Involvement: Explore the role of pharmaceutical companies in researching and developing groundbreaking therapies.
  5. Effective Communication: Master the nuances of communicating the medical advantages and potential risks of these treatments to patients, ensuring informed decision-making.

Attending the Xpectives.Health Summit is crucial for professionals in healthcare marketing, offering invaluable insights and networking opportunities to stay at the forefront of this evolving sector.


 

REFERENCES

  1. National Center for Biotechnology Information (NCBI). “Poor insight was identified as a reason for nonadherence…” Link.
  2. National Center for Biotechnology Information (NCBI). “Younger age, male gender, ethnic minority background…” Link.
  3. Cambridge University Press. “Over the course of a year, about three-quarters…” Link.
  4. Psychiatry Online. “Individuals with serious mental illness and providers differed…” Link.
  5. National Center for Biotechnology Information (NCBI). “Most commonly reported associations of disengagement appear to be…” Link.
  6. BMC Public Health. “Finding the right medication that reduced symptom severity…” Link.
  7. BMC Public Health. “Young people persevered with taking medication…” Link.
  8. BMC Public Health. “Adolescence is also a time of shifting from a focus…” Link.
  9. BMC Public Health. “Increases in psychotropic medication use…” Link.
  10. BMC Public Health. “Six key themes were identified in the data…” Link.
  11. PubMed. “Women disadvantaged by poverty, as well as racial or ethnic minority status…” Link.
  12. PubMed. “Depression during pregnancy is a significant public health problem…” Link.

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November 8, 2023 0

Femtech is revolutionizing women’s health care, and it’s about time! This isn’t just another tech trend; it’s a major shift in how women access and manage their health. From period-tracking apps to breast cancer detection innovations, femtech is making waves and transforming lives. Let’s dive into some groundbreaking examples of femtech and see how they’re making a difference. And for those hungry for more, the Women’s Health Business Track at the Xpectives.Health Summit in April 2024 is the place to be!

Innovations in Femtech: A Closer Look

  1. Digital Health Platforms: Apps like Clue and Flo have revolutionized menstrual tracking, offering women insights into their reproductive health. These platforms provide personalized data, predict menstrual cycles, and help in understanding fertility windows, thus empowering women to make informed health decisions.
  2. Wearable Health Monitors: Wearables like Bellabeat and Ava provide real-time health monitoring. They track parameters like sleep, stress, and reproductive health, offering a comprehensive overview of a woman’s health status.
  3. Telehealth Services for Women: Companies like Maven Clinic offer telehealth services specifically for women, providing access to specialists in areas like fertility, mental health, and pregnancy. This approach has significantly reduced barriers to accessing expert healthcare advice.
  4. Breast Cancer Detection Technologies: Innovations like the smart bra, equipped with sensors for early detection of breast cancer, signify a breakthrough in proactive health management, offering a non-invasive method for regular monitoring.
  5. Fertility Tech: Technologies such as in-home fertility monitoring devices have demystified fertility issues, providing women with accurate information about their reproductive health in the comfort of their homes.

Impact on Women’s Healthcare

The advent of femtech has had a profound impact on women’s healthcare:

  • Enhanced Access: Femtech solutions provide women with more control over their health, especially in regions where access to healthcare is limited.
  • Personalized Care: With data-driven insights, women receive personalized healthcare, tailored to their unique needs.
  • Preventive Health: Early detection technologies in femtech encourage a preventive approach to health, leading to better outcomes.
  • Breaking Taboos: By addressing issues like menstrual health and fertility openly, femtech is breaking longstanding taboos and normalizing women’s health discussions.
  • Informed Decision-Making: Access to accurate health information empowers women to make informed decisions about their bodies and health.

Xpectives.Health Summit: A Platform for Further Learning

The Xpectives.Health Summit in April 2024, particularly the Women’s Health Business Track, presents an unparalleled opportunity to delve deeper into these advancements. Attendees can expect to:

  • Engage with Industry Leaders: Hear from pioneers in the femtech industry, sharing insights into the latest innovations and research.
  • Explore Case Studies: Learn from real-world examples of how femtech is making a difference in women’s lives.
  • Participate in Workshops: Engage in interactive sessions, understanding the application of femtech in various healthcare settings.
  • Network with Peers: Connect with healthcare professionals, marketers, and innovators, fostering collaborations that could shape the future of women’s healthcare.
  • Discover Future Trends: Get a glimpse into the future of femtech and its role in evolving women’s healthcare.

Femtech is more than just a buzzword; it’s a powerful movement propelling women’s healthcare into a new era. The Xpectives.Health Summit is the ideal platform to explore, learn, and contribute to this exciting field. It’s not just a conference; it’s a community coming together to shape a healthier future for women everywhere. Join the revolution at the Women’s Health Business Track in April 2024!

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May 15, 2023 0

In today’s digital world, patients with chronic conditions are inundated with messaging—but that messaging often doesn’t come close to aligning with their individual healthcare journey.

 

To effectively reach and engage these patients, it’s vital to embrace personalization and curate content tailored to discrete patient segments, according to a panel of industry experts who discussed the topic at this year’s DTC National Conference in Boston.

 

“Patients are super-overwhelmed, [so] we really need to meet them where they are,” said Tara Sheehy, Phreesia’s Director of Client Experience, who moderated the panel. “They’re experiencing this one-size-fits-all message, and it’s not tailored to where they are in their journey.”

 

One meaningful approach to getting the right messages to the right patients at the right time is to address the uncertainty they may feel about their symptoms, diagnosis and treatment in ways that speak to their concerns, said Terry Voltz, Director, Customer Promotion-Consumer at Ironwood Pharmaceuticals, a GI-focused healthcare company.

 

“It’s about authenticity,” Voltz said. “If you really want your content to resonate at that stage, you have to accurately reflect what people are feeling at that stage of the patient journey … If somebody’s looking at your social post or your banner or your TV commercial, and they’re not seeing their own experience in that communication, then that’s not going to resonate with them.”

 

In addition to reaching patients with content that speaks to their specific needs and experiences, it’s ideal to deliver that content right before they meet with their healthcare provider (HCP) to drive activation. Phreesia survey data collected from more than 6,500 patients in 2022 verified that conclusion: Nearly one-quarter of survey respondents (23%) said they had asked their doctor about health information they saw at the point of care, making it the strongest surveyed channel for promoting patient-doctor discussions. Ongoing, trusted communication with their HCP is particularly important for cancer patients, Roz Silbershatz Tomás, Senior Director, Global Oncology Marketing, Regeneron, pointed out.

 

“When you’re initially diagnosed with any [type of] disease, it’s overwhelming. But in oncology, there’s also a fear component that comes along with the diagnosis,” Silbershatz Tomás said. “[When] talking about patient-doctor dialogue, it’s so important that we equip these patients with very simple, easy-to-understand tools so they can start that [initial] conversation with their doctor.”

 

Providing patients with tools and education tailored to their disease or condition also can empower them to initiate discussions about specific treatment options with their HCPs. In these moments, it’s important that patients are adequately informed about and have realistic expectations around specific treatment options, as some products for chronic conditions can take longer to start producing noticeable results, explained Christine Mormile, Director, Media, CMI Media Group.

 

“Each condition is so different, so [it’s important to] make sure everyone is instilled with the knowledge that this is what you’re going to expect, and that HCPs, patients, and their caregivers are informed throughout the entire journey,” she said.

Phreesia Life Sciences

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March 15, 2022 0

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 21st Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a ceremony dinner on the evening of April 20th sponsored by PatientPoint, at the 2022 DTC National (part of the Xpectives.Health Summit taking place in Boston, April 19-20th). It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the Top 25 DTC Marketers of the Year. These industry experts lead by example, always putting the patient at the center of everything they do and achieving incredible outcomes as a result. We look forward to recognizing their accomplishments at the DTC National Conference,” says Linda Ruschau, Chief Client Officer of PatientPoint.

Health Marketing Awards

The Top 25 DTC Marketers of the Year for 2022 are…

Kim Abbasi, Consumer Marketing Director, Xeljanz US Marketing, Pfizer

Katie Baldwin, Director, Consumer Marketing, US COVID-19 Vaccine, Comirnaty, Pfizer

Brittany Blair, Head of Patient Strategy & Solutions, US Immunology, UCB

Kelly Bock, Director, Consumer Marketing, Urovant Sciences, Inc.

Tanya Bowstead, Marketing Director, Altreno, Ortho Dermatologics

Kevin Conway, Director US Marketing, Alexion

Julie Cosgrove, Marketing Director, Alnylam Pharmaceuticals

Patricia Crowell, Sr. Manager Obesity Strategy, Omnichannel Patient Experience, Novo Nordisk

Heather Gilbert, Marketing Manager, Inspire Medical Systems, Inc.

Farrah Goldsmith, Marketing Manager, GSK

Sylvie Gondouin, Associate Director, Digital Customer Engagement, IPSEN

Ashley Hallett, Group Product Director, IMBRUVICA DTC Lead, Janssen Biotech Inc.

Craig Huber, Associate Director | Patient Marketing – Mavacamten | Cardiovascular (US), Bristol Myers Squibb

Tammy A. Karas, Director, Consumer Marketing Lead for the Prostate Cancer Franchise, Pfizer

Julie Loving, Insights Director, TherapeuticsMD

Shannon Mitchell, Associate Director, US Media and Integration, Merck

Harleen Parmar, Associate Marketing Director, ILUMYA, Sun Pharmaceuticals

Mara Rastovsky, Associate Director, Global Customer Insight/Diabetes Franchise, Merck

Kaitlin Russomano, Senior Manager, Consumer Strategic Marketing, Horizon Therapeutics

Asako Sakae, Senior Director, Consumer Strategic Marketing, Teva Pharmaceuticals

Silvia Schneiders, Associate Director of Marketing, Antares Pharma

Stepheny Stordahl, Associate Marketing Director, Women’s Health, AbbVie

Alexandra Tudoran, Associate Director, Franchise Marketing & PR, Galderma

Bert Van den Hooff, Project Manager, Janssen Pharmaceuticals

Jaela Williams, Associate Director, Merck

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”


Established in 2001, the Top 25 DTC Marketers of the Year award recognizes extraordinary DTC marketers from pharmaceutical companies who drive innovation and work towards better patient health outcomes. Marketers are selected based on actual accomplishments, influence on future patient launches or campaigns, or recognized contributions and service to patient communications. The Top 25 festivities include a cocktail party, followed by a special ceremony presented by PatientPoint during our DTC National Conference. Each member of the Top 25 DTC Marketers is also profiled in the annual conference guide publication.

Celebrate with the Industry’s Best

DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages.

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March 8, 2022 0

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 20-21; all events are a part of the Xpectives.Health Summit in Boston.

Sponsored by Phreesia, the 2022 Advertising Awards showcase the best marketing and advertising across more than 15 categories. Gold, Silver, and Bronze winners will be announced during the Advertising Awards ceremony held on April 21st.

“Phreesia Life Sciences is excited to participate in DTC National as a Platinum sponsor and to present this year’s Advertising Awards,” said David Linetsky, SVP of Phreesia Life Sciences. “As a leading digital point-of-care company focused on engaging patients in their health, we believe in the power of DTC to activate patients, enhance the HCP-patient dialogue, and improve health outcomes. We applaud this year’s finalists for their innovation and creativity.”

Some media for judging provided in association with MediaRadar.

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March 6, 2020 0

After careful consideration of the health, safety, and enjoyment of our attendees, we have decided to postpone this year’s DTC National Conference until August 20-21. Rather than hold an event that, despite our best efforts, would not be up to par from an attendance or engagement standpoint, we felt it best to postpone the event to a time when COVID-19 is less likely to make an impact on people’s travel plans and enjoyment of the event.

We apologize for the inconvenience. Last year’s DTC National had record attendance and our registrations to this point this year are vastly exceeding it, even with the bad news about the virus on the top of everyone’s mind. The conference will be full of outstanding content and networking opportunities at an even better time of year to be in Boston, as it remains the leading conference on pharmaceutical marketing for now 20 years.

Please update your calendar with the new DTC National dates. An updated agenda will be posted ASAP as we reschedule speakers.

If you have any questions about the status of our event please contact our COO Scott Ehrlich at scott@dtcperspectives.com. It’s important for us to bring to you the quality of events we have brought you for the last 19 years and we are quite confident that we will be able to do so in August.

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January 27, 2020 0

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 19th Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a ceremony dinner on the evening of October 20th sponsored by PatientPoint, at the 2020 DTC National taking place in virtually. It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the 2020 Top 25 DTC Marketers of the Year. These industry leaders have positioned their brand as true partners to patients throughout the care journey with innovative solutions that enrich the entire healthcare experience. We look forward to honoring their impressive achievements at the DTC National Conference and partnering with them on continued success,” says Linda Ruschau, Chief Client Officer of PatientPoint.

The Top 25 DTC Marketers of the Year for 2020 are…

  • Jay Appel, Executive Director, Worldwide Engagement and Channel Planning, Bristol-Myers Squibb
  • Carrie Chaffee, Media Strategy Lead / DUPIXENT, Sanofi Genzyme
  • John Colucci, Assistant Director, Urology, Astellas Pharma US
  • Laurie DeMille, Marketing Director, Respiratory, GSK US Pharmaceuticals
  • Karen Femino, Consumer Lead, US Brands, Upjohn, A Pfizer Division
  • Renee Giangrasso, Senior Associate Director, IPF Marketing, Boehringer Ingelheim
  • Martha Harper, Director, Consumer Marketing, Eliquis, Pfizer
  • Jenn Harrington, Director, GLP-1 Patient Marketing, Novo Nordisk
  • Lyndi M. Hirsch, formerly Senior Director, Head of Consumer Marketing, Dermira (currently Chief Marketing Officer, AdhereTech)
  • W. Akil Hunte, formerly Senior Brand Manager, INGREZZA, Neurocrine Biosciences (currently Director, Patient Empowerment, Retrophin)
  • Michele Kemp, Senior Director, Patient Marketing, Harmony Biosciences
  • Ali Kresge, Director, US Oncology Consumer Marketing, Merck & Co.
  • Nicholas Lucente, Associate Director, Marketing, BRILINTA, AstraZeneca
  • Stephanie Maresh, Director, Migraine Consumer Marketing, Eli Lilly and Company
  • Kathleen McGinley, Otezla Consumer Marketing, Associate Director, Amgen
  • Nicole Merlo, Director, Patient Marketing, Insmed Incorporated
  • Bonnie Perkins, Lead, Patient Engagement and Marketing, US Commercial, Alexion Pharmaceuticals
  • Kusal Senanayake, Director – Lupus Nephritis Launch and Life Cycle Management, BENLYSTA, GSK Pharmaceuticals LLC
  • Sandy Sexton, Senior Director, Consumer Marketing, DUPIXENT ®, Regeneron
  • Denise Vosseller, formerly Associate Director, Consumer Marketing, Sage Therapeutics (currently Associate Director, Consumer Marketing, Biogen)
  • Josie Waters, Sr. Director Consumer Marketing, Ironwood Pharmaceuticals
  • Kristie Whitehouse, Consumer Brand Lead, Neurodevelopment, Takeda
  • Molly H. Wilson, MBA, Senior Director, Sleep Marketing, Jazz Pharmaceuticals
  • Chrystie Yodice, Director, Customer Activation, Cosentyx Marketing, Novartis Pharmaceuticals Corporation
  • Peter Zenobi, Deputy Director, Consumer Marketing, Sanofi Pasteur

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”

Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.

Celebrate with the Industry’s Best

Congratulate the Top 25 DTC Marketers in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Print congrats ad deadline: Friday, March 20, 2020

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February 12, 2019 0

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 18th Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a joint ceremony dinner recognizing the 2019 Top 25 DTC Marketers and Hall of Fame class on the evening of April 16 sponsored by PatientPoint, at the 2019 DTC National taking place in Boston. It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the 2019 Top 25 DTC Marketers of the Year. These industry leaders have positioned their brand as true partners to patients throughout the care journey with innovative solutions that enrich the entire healthcare experience. We look forward to honoring their impressive achievements at the DTC National Conference and partnering with them on continued success,” says Linda Ruschau, Chief Client Officer of PatientPoint.

The Top 25 DTC Marketers of the Year for 2019 are…

  • Janice Adewuyi, Director of Product Management, Aptensio XR®, Rhodes Pharmaceuticals L.P.
  • Christa Albeck, Patient Marketing Director, XELJANZ®, Pfizer, Inc.
  • Matthew Arm, Associate Director, Multi-Channel Promotions, Merck & Co.
  • Anthony Atanasio, Senior Marketing Manager, Lytics Marketing, Genentech
  • Gail Boyden, Associate Director, IO Consumer Marketing, AstraZeneca
  • Becky Chow, Director, Consumer Marketing, NUPLAZID® (pimavanserin), ACADIA Pharmaceuticals Inc.
  • Tara D’Andrea, Senior Director, HCV DTC/P Marketing, Gilead Sciences, Inc.
  • Sarah Dooley Durant, Associate Director, Vivitrol Consumer Marketing, Alkermes, Inc.
  • Raymond Foust, III, PhD, MBA, Director, Diabetes Marketing, Boehringer Ingelheim
  • Antoine Grand-Clément, Consumer Marketing Manager, GSK
  • Gisell Guzman, XELJANZ Patient Marketing Team, Pfizer, Inc.
  • Debra Hagan, Director, Psychiatry Marketing, Allergan
  • Tejal Jhonsa, Product Manager, Opdivo Patient Marketing, Bristol-Myers Squibb
  • Jenna Kelly, Director, I&I Consumer/Patient Marketing, Celgene Corporation
  • Fleur Lee, Director, Banzel, Eisai Pharmaceuticals
  • Christy Lopé, CHANTIX Consumer Marketing Lead, Pfizer, Inc.
  • Eric Nelson, Marketing Director, Women’s Health, AbbVie
  • Tom Nowlin, Director, U.S. Oncology Consumer Marketing, Eli Lilly & Company
  • Rhonda Peebles, Executive Director, Head of Marketing, COSENTYX Dermatology, Novartis Pharmaceuticals Corporation
  • Dan Pinto, Product Director, Consumer Marketing, Cardiovascular & Metabolism, Janssen Pharmaceuticals, Inc.
  • Betty Rhiew, Senior Director, Marketing, Biogen
  • Elizabeth Rosato, Consumer Marketing – Repatha, Amgen, Inc.
  • Delta Schonhoft, Rexulti Consumer Marketing Lead, Lundbeck
  • James Smith, Associate Director, Marketing, AstraZeneca
  • Betty Webb, Manager, Patient Marketing & Digital Health Innovation, Novo Nordisk Inc.

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”

Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.

Celebrate with the Industry’s Best

Congratulate the Top 25 DTC Marketers in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Print congrats ad deadline: Friday, March 8, 2018

Purchase Tables & Congrats Ads

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March 9, 2018 0

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, will honor a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are part of the 18th Annual DTC National Conference held April 18-20 in Boston.

Sponsored by Health Monitor Network, the 2018 Advertising Awards showcase the best marketing and advertising across 22 categories, including a Voter’s Choice and Chairman’s Award categories. (Industry voting for the Voter’s Choice category will run in March. Stay tuned for details!) Gold, Silver, and Bronze winners will be announced during the Advertising Awards Dinner held on April 19.

“The DTC National is exciting each year for us as a celebration of the creativity and effectiveness of DTC consumer promotion,” says Ken Freirich, President of Health Monitor Network. “As an entrepreneurial company celebrating our 35th anniversary, developing creative solutions to facilitate patient and HCP dialogue, we are pleased to sponsor the awards and to recognize the many successes in the marketplace.”

[button link=”https://www.dtcperspectives.com/dtcn/2018-ad-awards/”]View the 2018 Finalists[/button]

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February 13, 2018 0

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of pharmaceutical and healthcare products, is proud to announce its 10th annual class of inductees into the DTC Hall of Fame. The 2018 class will be honored live at an induction ceremony sponsored by PatientPoint, at the Sheraton Boston in Boston, MA as part of DTC Perspectives’ 2018 DTC National Conference. (Separate tickets are also available.)

“PatientPoint and I congratulate the 2018 DTC Hall of Fame inductees. Their extraordinary achievements in advancing the spectrum of patient communications has driven the industry forward, and for that, we are all grateful. We look forward to celebrating their accomplishments at the DTC National Conference.” Says Linda Ruschau, Chief Client Officer of PatientPoint.

This year’s inductees are:

Christine-Sakdalan-headshot-web

Christine Sakdalan
Vice President Marketing, Bone and Cardiovascular Business Unit
Amgen

Gary Scheiner headshot

Gary Scheiner
EVP, Chief Creative Officer
ghg | greyhealth group

Tatyana Tsinberg headshot

Tatyana Tsinberg
Vice President, Cross Therapeutic Area Brand Lead
Pfizer

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Cynthia Rothbard
EVP, Creative Director
FCB Health

The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives’ executive and editorial teams.

“DTC marketing has been practiced successfully for more than twenty years and over this time it has grown to become a very important component of the pharmaceutical industry’s success,” says Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”

As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on April 18th presented by PatientPoint, with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual conference guide publication.

The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and congratulatory opportunities, and additional details.

Celebrate with the Industry’s Best

Congratulate the Hall of Fame inductees in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Print congrats ad deadline: Friday, March 2, 2017

Purchase Tables & Congrats Ads

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