Xpectives News


2022 Top 25 DTC Marketers of the Year Announced

March 15, 2022 by admin0
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DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 21st Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a ceremony dinner on the evening of April 20th sponsored by PatientPoint, at the 2022 DTC National (part of the Xpectives.Health Summit taking place in Boston, April 19-20th). It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the Top 25 DTC Marketers of the Year. These industry experts lead by example, always putting the patient at the center of everything they do and achieving incredible outcomes as a result. We look forward to recognizing their accomplishments at the DTC National Conference,” says Linda Ruschau, Chief Client Officer of PatientPoint.

Health Marketing Awards

The Top 25 DTC Marketers of the Year for 2022 are…

Kim Abbasi, Consumer Marketing Director, Xeljanz US Marketing, Pfizer

Katie Baldwin, Director, Consumer Marketing, US COVID-19 Vaccine, Comirnaty, Pfizer

Brittany Blair, Head of Patient Strategy & Solutions, US Immunology, UCB

Kelly Bock, Director, Consumer Marketing, Urovant Sciences, Inc.

Tanya Bowstead, Marketing Director, Altreno, Ortho Dermatologics

Kevin Conway, Director US Marketing, Alexion

Julie Cosgrove, Marketing Director, Alnylam Pharmaceuticals

Patricia Crowell, Sr. Manager Obesity Strategy, Omnichannel Patient Experience, Novo Nordisk

Heather Gilbert, Marketing Manager, Inspire Medical Systems, Inc.

Farrah Goldsmith, Marketing Manager, GSK

Sylvie Gondouin, Associate Director, Digital Customer Engagement, IPSEN

Ashley Hallett, Group Product Director, IMBRUVICA DTC Lead, Janssen Biotech Inc.

Craig Huber, Associate Director | Patient Marketing – Mavacamten | Cardiovascular (US), Bristol Myers Squibb

Tammy A. Karas, Director, Consumer Marketing Lead for the Prostate Cancer Franchise, Pfizer

Julie Loving, Insights Director, TherapeuticsMD

Shannon Mitchell, Associate Director, US Media and Integration, Merck

Harleen Parmar, Associate Marketing Director, ILUMYA, Sun Pharmaceuticals

Mara Rastovsky, Associate Director, Global Customer Insight/Diabetes Franchise, Merck

Kaitlin Russomano, Senior Manager, Consumer Strategic Marketing, Horizon Therapeutics

Asako Sakae, Senior Director, Consumer Strategic Marketing, Teva Pharmaceuticals

Silvia Schneiders, Associate Director of Marketing, Antares Pharma

Stepheny Stordahl, Associate Marketing Director, Women’s Health, AbbVie

Alexandra Tudoran, Associate Director, Franchise Marketing & PR, Galderma

Bert Van den Hooff, Project Manager, Janssen Pharmaceuticals

Jaela Williams, Associate Director, Merck

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”


Established in 2001, the Top 25 DTC Marketers of the Year award recognizes extraordinary DTC marketers from pharmaceutical companies who drive innovation and work towards better patient health outcomes. Marketers are selected based on actual accomplishments, influence on future patient launches or campaigns, or recognized contributions and service to patient communications. The Top 25 festivities include a cocktail party, followed by a special ceremony presented by PatientPoint during our DTC National Conference. Each member of the Top 25 DTC Marketers is also profiled in the annual conference guide publication.

Celebrate with the Industry’s Best

DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages.


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