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2016 DTCN Ad Awards Winners

April 25, 2016 by admin0

The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards.  The awards were part of the 16th Annual DTC National Conference to be held April 19-21 in Boston.  Sponsored by Health Monitor Network, the 2016 Advertising Awards showcase the best marketing and advertising across 16 categories.

The 2016 Ad Awards showcase exemplary work spanning multiple media and strategic categories.  During the Advertising Awards Dinner held on April 20, Gold, Silver, and Bronze winners were announced for all 16 major categories and a best Overall campaign winner was chosen.

Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.

[button link=”https://www.dtcperspectives.com/dtcn/#tickets” bg_color=”#700510″]Register for DTC National[/button]

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Ad Awards presented by:      HealthMonitorNetwork

Television category presented by: cbs

Gold Winners
Silver Winners
Bronze Winners
Honorable Mentions

 BRAND, DISEASE STATE, OR PROGRAM  COMPANY/IES  AGENCY/IES
BEST BRANDED TELEVISION CAMPAIGN – Presented by CBS
BREO Ellipta GlaxoSmithKline HAVAS Worldwide Tonic
Chantix Pfizer Y&R
Farxiga AstraZeneca MRM//McCann
Harvoni Gilead Sciences, Inc. STRIKEFORCE Communications, LLC
Humira (RA) Abbott Publicis New York
Jardiance Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Jublia Valeant JUICE Pharma Worldwide
Linzess Actavis/Ironwood FCB Health
Lyrica (Fibromyalgia) Pfizer J. Walter Thompson
Myrbetriq Astellas Pathway, FCB Health, & Katalyst
Namenda XR Actavis FCB Health
Opdivo Bristol-Myers Squibb J. Walter Thompson
Osphena Shionogi Publicis New York
Prolia Amgen FCB Health
Viagra Pfizer BBDO/RAPP
 

cbs

BEST BRANDED PRINT CAMPAIGN
BREO GlaxoSmithKline HAVAS Worldwide Tonic
Depuy Synthes Anderson DDB Health & Lifestyle
HARVONI Gilead Sciences, Inc. STRIKEFORCE Communications, LLC
JARDIANCE Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Levemir Novo Nordisk Prime Access
Linzess Actavis/Ironwood FCB Health
Nexplanon Merck & Co., Inc. DDB
OPDIVO (nivolumab) Bristol-Myers Squibb J. Walter Thompson
OTEZLA Celgene Evoke Health New York
Prevnar 13 Pfizer Y&R New York
Tamiflu Genentech HealthWork, powered by BBDO and CDMI
Tanzeum GSK AndersonDDB
Tecfidera Biogen CDMiConnect
VIAGRA (sildenafil citrate) Pfizer BBDO/RAPP
Xeljanz Pfizer Y&R
BEST BRANDED WEBSITE
Actemra Actemra CDMiConnect
Belsomra Merck & Co., Inc. Y&R Group–Wunderman DC
Brintellix Takeda & Lundbeck
HARVONI Gilead Sciences, Inc. Evoke Health New York
Humira Abbott Digitas Health
JARDIANCE Boehringer Ingelheim & Eli
Lilly and Company
Evoke Health Philadelphia
Linzess Allergan/Ironwood FCB Health
NAMZARIC Allergan, Inc. FCB Health
OTEZLA Celgene Evoke Health New York
Prevnar
13
Pfizer Y&R New York
RESTASIS® Allergan Beacon Healthcare Communications
Tamiflu Genentech Havas Worldwide San Francisco
Tecfidera Biogen CDMiConnect
Ultrashape Syneron AbelsonTaylor
VIAGRA
(sildenafil citrate)
Pfizer BBDO/RAPP
BEST BRANDED DIGITAL / SOCIAL CAMPAIGN
Botox
(Cosmetic): Treatment Visualizer
Allergan  
Entyvio Takeda Klick Health
EPIDUO Galderma Deutsch
Gilenya Novartis FCB Health
Invokana Janssen Hill Holliday (GA) / Casanova Pendrill (Multicultural)
Myrbetriq:
The Momentum Program
Astellas PulseCX, 2nd Spark, Targetbase, Pathway
NuvaTime
Reminder Tool
Merck & Co., Inc. Saatchi & Saatchi Wellness
OTEZLA –
Psoriatic Arthritis (PsA)
Celgene Evoke Health New York
OTEZLA
Psoriasis
Celgene Evoke Health New York
Prevnar
13
Pfizer Y&R New York
Simponi
Aria HotSpot Rx
Janssen Biotech, Inc. J3
VIAGRA
(sildenafil citrate)
Pfizer BBDO/RAPP
BEST DISEASE EDUCATION TELEVISION CAMPAIGN
Binge Eating Disorder Shire Digitas Health LifeBrands
Circadian Rhythm Disorder Vanda Pharmaceuticals Merkley + Partners
Heart Failure Novartis McCann HumanCare
Hep C Hope Gilead Sciences STRIKEFORCE Communications
HIV Testing Gilead Sciences Digitas Health LifeBrands
Lung Cancer Bristol-Myers Squibb MRM//McCann
Opioid Constipation AstraZeneca BGB Group
Pseudobulbar Affect (PBA) Avanir Pharmaceuticals Advance MarketWoRx
Shingles Merck & Co., Inc. Publicis New York
Whooping Cough Vaccine GSK Ogilvy CommonHealth/Backe Marketing/PHD Media
BEST DISEASE EDUCATION PRINT CAMPAIGN
Caregivers
Speak Up
The Bloc The Bloc
Chronic
Migraine
Allergan Saatchi & Saatchi Wellness
Diabetes
Sight Risk
Regeneron The Bloc
Heart Failure Novartis McCann HumanCare
Lupus GSK Anderson DDB
My HIV
Hangup
ViiV Healthcare Havas Worldwide Tonic
Patient
Advocacy
Eisai Medikidz/Marina Maher
Communications
PBA
Facts
Avanir Pharmaceuticals Advance MarketWoRx
Prepopik
Unbranded CRC Campaign
Ferring Pharmaceuticals Concentric Health Experience
Prostate
Cancer Unbranded Disease Awareness
Bayer Area 23
Tdap
Awareness
GSK Ogilvy CommonHealth/Backe
Marketing/PHD Media
BEST DISEASE EDUCATION WEBSITE
Afib
Microsite
Daiichi Sankyo Spirit Health Group, National
Stroke Association, Mended Hearts, Preventative Cardiovascular Nurses
Association
Akathisia Vanda Pharmaceuticals Inc Merkley + Partners
Caregivers
Speak Up
The Bloc The Bloc
Diabetes
Sight Risk
Regeneron The Bloc
DMPM and You Mallinckrodt Company CDMiConnect
Free
Killer Tan
Mollie Biggane Melanoma
Foundation (Mollie’s Fund)
Area 23
GoutIsSerious.com AstraZeneca CDMiConnect
My
Chronic Migraine
Allergan Evoke Health
My HIV
Hangup
ViiV Healthcare Havas Worldwide Tonic
Prepopik
Unbranded CRC Campaign
Ferring Pharmaceuticals Concentric Health Experience
Prostate
Cancer Unbranded Disease Awareness
Bayer Area 23
The Jeffrey Modell Foundation Global PI
Village
The Jeffrey Modell Foundation CDMiConnect
Asthma Relationship Marketing Program GSK Havas Worldwide Tonic
WomanOn Pfizer Vynamic
BEST DISEASE EDUCATION DIGITAL / SOCIAL CAMPAIGN
Big Bad Wolf Campaign GSK Ogilvy CommonHealth/Backe Marketing/PHD Media
Caregivers Speak Up The Bloc The Bloc
Diabetes Sight Risk Regeneron The Bloc
Free Killer Tan Mollie Biggane Melanoma Foundation (Mollie’s Fund) Area 23
Gout Is Serious AstraZeneca CDMiConnect
HealthAwareNext HealthWellNext The Bloc
My Chronic Migraine Allergan Evoke Health
My HIV Hang-up ViiV Healthcare Havas Worldwide Tonic
Take a Stand Against CRC Ferring Pharmaceuticals Concentric Health Experience
The Silent Era Bayer Area 23
Asthma Relationship Marketing Program GSK Targetbase & Clarity Consulting, LLC
WomanOn Pfizer Vynamic
You Don’t Know Jack About MS YouTube
Channel
Teva Pharmaceuticals Intouch Solutions
BEST NEW BRAND / INDICATION TELEVISION CAMPAIGN
Belsomra Merck & Co., Inc. Y&R Group–Y&R New York
BREO Ellipta GlaxoSmithKline HAVAS Worldwide Tonic
Cosentyx Novartis Hill Holliday
Jardiance Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Movantik Daiichi-Sankyo & AstraZeneca BGB Group
Namzaric Actavis FCB Health
Opdivo Bristol-Myers Squibb J. Walter Thompson
Otezla Celgene Evoke Health New York
Pradaxa Boehringer Ingelheim GSW (New York)
Xifaxan Salix Pharmaceuticals Cline Davis Mann
BEST NEW BRAND / INDICATION PRINT CAMPAIGN
Anoro
Ellipta
GlaxoSmithKline HAVAS Worldwide Tonic
Belsomra Merck & Co., Inc. Y&R Group–Y&R New York
BREO
Ellipta
GlaxoSmithKline HAVAS Worldwide Tonic
Duavee Pfizer Digitas Health
Humalog U-200 KwikPen Eli Lilly and Company Rx EDGE, GSW
Jardiance Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Kerydin PharmaDerm FCB Health
Movantik Daiichi-Sankyo & AstraZeneca BGB Group
Opdivo Bristol-Myers Squibb J. Walter Thompson
Otezla Celgene Evoke Health New York
Trumenba Pfizer GhG
BEST NEW BRAND / INDICATION WEBSITE
Belsomra Merck & Co., Inc. Y&R Group–Wunderman DC
BREO for
Asthma
GlaxoSmithKline HAVAS Worldwide Tonic
Bydureon AstraZeneca Heartbeat Ideas
Duavee Pfizer Digitas Health LifeBrands
Farxiga AstraZeneca Cadient
HARVONI Gilead Sciences, Inc. Evoke Health New York
JARDIANCE Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Kerydin PharmaDerm FCB Health
Movantik Daiichi-Sankyo & AstraZeneca BGB Group
NAMZARIC Allergan, Inc. FCB Health
Onexton Valeant JUICE Pharma Worldwide
Opdivo Bristol-Myers Squibb Heartbeat Ideas
OTEZLA Celgene Evoke Health New York
Toujeo sanofi-aventis Havas Lynx
BEST MOBILE APP
Botox
(Cosmetic): Treatment Visualizer
Allergan
Grow on the Go EMD Serono
Heart Partner App Novartis Pharmaceuticals Corporation FCB Health
My
Sidekick
Biogen CDMiConnect
Myrbetriq
/ Run Pee Movie App Sponsorship
Astellas Pathway / Klick
Simponi Aria HotSpot Rx Janssen Biotech, Inc. J3
Sleep Guru Merck & Co., Inc. Ayogo
XARELTO Patient Center Janssen J. Walter Thompson
BEST CELEBRITY CAMPAIGN
Binge Eating Disorder: Monica
Seles
Shire Digitas Health LifeBrands
Enbrel: Phil Mickelson Amgen AbelsonTaylor
Jublia: Mario Lopez Valeant JUICE Pharma Worldwide
PBA: Danny Glover Avanir Pharmaceuticals Advance MarketWoRx
Pfizer & American Lung
Association: Tim Daly
Pfizer Ogilvy Public Relations, Wunderman, and Y&R
Prolia: Blythe Danner Amgen FCB Health
Shingles: Terry Bradshaw Merck & Co., Inc. Publicis New York
Stelara: CariDee English Janssen FCB Chicago
Victoza: Dominique Wilkins Novo Nordisk MMC (Marina Maher)/Grey Healthcare
Xarelto: Arnold Palmer, Kevin
Nealon, Chris Bosh, Kevin Vickers
Janssen J. Walter Thompson
BEST MULTICULTURAL CAMPAIGN
Levemir: Que No Pase De Hoy Novo Nordisk Prime Access
My HIV Hang-up ViiV Healthcare Havas Worldwide Tonic
VIAGRA (sildenafil citrate): The Woman
Campaign
Pfizer BBDO/RAPP
Dulera Merck & Co., Inc. Deutsch
Invokana Janssen Casanova Pendrill
Lyrica Pfizer J. Walter Thompson
Victoza Novo Nordisk Prime Access
BEST PATIENT ENGAGEMENT, SUPPORT, OR CRM PROGRAM
BENLYSTA
Connections Magazine
GSK Targetbase
Caregivers
Speak Up
The Bloc The Bloc
Heart
Partner App
Novartis Pharmaceuticals
Corporation
FCB Health
HETLIOZ
Consumer Welcome Kit
Vanda Pharmaceuticals Inc Merkley + Partners
Medikidz
Explain Living with Epilepsy
Eisai Medikidz/Marina Maher Communications
“MISSING
PIECE” Patient Brochure
GlaxoSmithKline HAVAS Worldwide Tonic
My HIV
Hang-up
ViiV Healthcare Havas Worldwide Tonic
OPDIVO
(nivolumab): Projections
Bristol-Myers Squibb J. Walter Thompson, Heartbeat Ideas, & Merkle
QVAR
“Stick With It” Kit
Teva Pharmaceuticals Merkley + Partners
SaxendaCare MicroMass Communications, Inc. MicroMass Communications, Inc.
Simponi
Aria WiFi Mobile
Janssen Biotech, Inc. J3
The
Unbranded Asthma Relationship Marketing Program
GSK Targetbase & Clarity Consulting, LLC
MOST INNOVATIVE
Caregivers Speak Up The Bloc The Bloc
Free Killer Tan Mollie Biggane Melanoma Foundation (Mollie’s Fund) Area 23
HARVONI Gilead Sciences, Inc. Evoke Health New York
Heart
Partner App
Novartis Pharmaceuticals
Corporation
FCB Health
Medikidz
Explain Living with Epilepsy
Eisai Medikidz/Marina Maher Communications
My
Sidekick
Biogen CDMiConnect
Myrbetriq / General Hospital & ABC
Integration-Sweepstakes
Astellas Pathway / Katalyst / FCB Health
Myrbetriq
/ Run Pee Movie App Sponsorship
Astellas Pathway / Klick
Simponi Aria HotSpot Rx Janssen Biotech, Inc. J3
Unbranded Heart Failure Disease State Novartis Pharmaceuticals Corporation FCB Health
WomanOn Pfizer Vynamic

 

 


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