DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 19th Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a ceremony dinner on the evening of October 20th sponsored by PatientPoint, at the 2020 DTC National taking place in virtually. It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the 2020 Top 25 DTC Marketers of the Year. These industry leaders have positioned their brand as true partners to patients throughout the care journey with innovative solutions that enrich the entire healthcare experience. We look forward to honoring their impressive achievements at the DTC National Conference and partnering with them on continued success,” says Linda Ruschau, Chief Client Officer of PatientPoint.

The Top 25 DTC Marketers of the Year for 2020 are…

• Jay Appel, Executive Director, Worldwide Engagement and Channel Planning, Bristol-Myers Squibb
• Carrie Chaffee, Media Strategy Lead / DUPIXENT, Sanofi Genzyme
• John Colucci, Assistant Director, Urology, Astellas Pharma US
• Laurie DeMille, Marketing Director, Respiratory, GSK US Pharmaceuticals
• Karen Femino, Consumer Lead, US Brands, Upjohn, A Pfizer Division
• Renee Giangrasso, Senior Associate Director, IPF Marketing, Boehringer Ingelheim
• Martha Harper, Director, Consumer Marketing, Eliquis, Pfizer
• Jenn Harrington, Director, GLP-1 Patient Marketing, Novo Nordisk
• Lyndi M. Hirsch, formerly Senior Director, Head of Consumer Marketing, Dermira (currently Chief Marketing Officer, AdhereTech)
• W. Akil Hunte, formerly Senior Brand Manager, INGREZZA, Neurocrine Biosciences (currently Director, Patient Empowerment, Retrophin)
• Michele Kemp, Senior Director, Patient Marketing, Harmony Biosciences
• Ali Kresge, Director, US Oncology Consumer Marketing, Merck & Co.
• Nicholas Lucente, Associate Director, Marketing, BRILINTA, AstraZeneca
• Stephanie Maresh, Director, Migraine Consumer Marketing, Eli Lilly and Company
• Kathleen McGinley, Otezla Consumer Marketing, Associate Director, Amgen
• Nicole Merlo, Director, Patient Marketing, Insmed Incorporated
• Bonnie Perkins, Lead, Patient Engagement and Marketing, US Commercial, Alexion Pharmaceuticals
• Kusal Senanayake, Director – Lupus Nephritis Launch and Life Cycle Management, BENLYSTA, GSK Pharmaceuticals LLC
• Sandy Sexton, Senior Director, Consumer Marketing, DUPIXENT ®, Regeneron
• Denise Vosseller, formerly Associate Director, Consumer Marketing, Sage Therapeutics (currently Associate Director, Consumer Marketing, Biogen)
• Josie Waters, Sr. Director Consumer Marketing, Ironwood Pharmaceuticals
• Kristie Whitehouse, Consumer Brand Lead, Neurodevelopment, Takeda
• Molly H. Wilson, MBA, Senior Director, Sleep Marketing, Jazz Pharmaceuticals
• Chrystie Yodice, Director, Customer Activation, Cosentyx Marketing, Novartis Pharmaceuticals Corporation
• Peter Zenobi, Deputy Director, Consumer Marketing, Sanofi Pasteur

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”

Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.

Celebrate with the Industry’s Best

Congratulate the Top 25 DTC Marketers in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Print congrats ad deadline: Friday, March 20, 2020

Purchase Tables & Congrats Ads

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 18th Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a joint ceremony dinner recognizing the 2019 Top 25 DTC Marketers and Hall of Fame class on the evening of April 16 sponsored by PatientPoint, at the 2019 DTC National taking place in Boston. It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the 2019 Top 25 DTC Marketers of the Year. These industry leaders have positioned their brand as true partners to patients throughout the care journey with innovative solutions that enrich the entire healthcare experience. We look forward to honoring their impressive achievements at the DTC National Conference and partnering with them on continued success,” says Linda Ruschau, Chief Client Officer of PatientPoint.

The Top 25 DTC Marketers of the Year for 2019 are…

• Janice Adewuyi, Director of Product Management, Aptensio XR®, Rhodes Pharmaceuticals L.P.
• Christa Albeck, Patient Marketing Director, XELJANZ®, Pfizer, Inc.
• Matthew Arm, Associate Director, Multi-Channel Promotions, Merck & Co.
• Anthony Atanasio, Senior Marketing Manager, Lytics Marketing, Genentech
• Gail Boyden, Associate Director, IO Consumer Marketing, AstraZeneca
• Becky Chow, Director, Consumer Marketing, NUPLAZID® (pimavanserin), ACADIA Pharmaceuticals Inc.
• Tara D’Andrea, Senior Director, HCV DTC/P Marketing, Gilead Sciences, Inc.
• Sarah Dooley Durant, Associate Director, Vivitrol Consumer Marketing, Alkermes, Inc.
• Raymond Foust, III, PhD, MBA, Director, Diabetes Marketing, Boehringer Ingelheim
• Antoine Grand-Clément, Consumer Marketing Manager, GSK
• Gisell Guzman, XELJANZ Patient Marketing Team, Pfizer, Inc.
• Debra Hagan, Director, Psychiatry Marketing, Allergan
• Tejal Jhonsa, Product Manager, Opdivo Patient Marketing, Bristol-Myers Squibb
• Jenna Kelly, Director, I&I Consumer/Patient Marketing, Celgene Corporation
• Fleur Lee, Director, Banzel, Eisai Pharmaceuticals
• Christy Lopé, CHANTIX Consumer Marketing Lead, Pfizer, Inc.
• Eric Nelson, Marketing Director, Women’s Health, AbbVie
• Tom Nowlin, Director, U.S. Oncology Consumer Marketing, Eli Lilly & Company
• Rhonda Peebles, Executive Director, Head of Marketing, COSENTYX Dermatology, Novartis Pharmaceuticals Corporation
• Dan Pinto, Product Director, Consumer Marketing, Cardiovascular & Metabolism, Janssen Pharmaceuticals, Inc.
• Betty Rhiew, Senior Director, Marketing, Biogen
• Elizabeth Rosato, Consumer Marketing – Repatha, Amgen, Inc.
• Delta Schonhoft, Rexulti Consumer Marketing Lead, Lundbeck
• James Smith, Associate Director, Marketing, AstraZeneca
• Betty Webb, Manager, Patient Marketing & Digital Health Innovation, Novo Nordisk Inc.

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”

Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.

Celebrate with the Industry’s Best

Congratulate the Top 25 DTC Marketers in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Print congrats ad deadline: Friday, March 8, 2018

Purchase Tables & Congrats Ads

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, will honor a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are part of the 18th Annual DTC National Conference held April 18-20 in Boston.

Sponsored by Health Monitor Network, the 2018 Advertising Awards showcase the best marketing and advertising across 22 categories, including a Voter’s Choice and Chairman’s Award categories. (Industry voting for the Voter’s Choice category will run in March. Stay tuned for details!) Gold, Silver, and Bronze winners will be announced during the Advertising Awards Dinner held on April 19.

“The DTC National is exciting each year for us as a celebration of the creativity and effectiveness of DTC consumer promotion,” says Ken Freirich, President of Health Monitor Network. “As an entrepreneurial company celebrating our 35^th anniversary, developing creative solutions to facilitate patient and HCP dialogue, we are pleased to sponsor the awards and to recognize the many successes in the marketplace.”

[button link=”https://www.dtcperspectives.com/dtcn/2018-ad-awards/”]View the 2018 Finalists[/button]

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of pharmaceutical and healthcare products, is proud to announce its 10th annual class of inductees into the DTC Hall of Fame. The 2018 class will be honored live at an induction ceremony sponsored by PatientPoint, at the Sheraton Boston in Boston, MA as part of DTC Perspectives’ 2018 DTC National Conference. (Separate tickets are also available.)

“PatientPoint and I congratulate the 2018 DTC Hall of Fame inductees. Their extraordinary achievements in advancing the spectrum of patient communications has driven the industry forward, and for that, we are all grateful. We look forward to celebrating their accomplishments at the DTC National Conference.” Says Linda Ruschau, Chief Client Officer of PatientPoint.

This year’s inductees are:

Christine Sakdalan
Vice President Marketing, Bone and Cardiovascular Business Unit
Amgen

Gary Scheiner
EVP, Chief Creative Officer
ghg | greyhealth group

Tatyana Tsinberg
Vice President, Cross Therapeutic Area Brand Lead
Pfizer

Cynthia Rothbard
EVP, Creative Director
FCB Health

The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives’ executive and editorial teams.

“DTC marketing has been practiced successfully for more than twenty years and over this time it has grown to become a very important component of the pharmaceutical industry’s success,” says Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”

As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on April 18^th presented by PatientPoint, with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual conference guide publication.

The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and congratulatory opportunities, and additional details.

Celebrate with the Industry’s Best

Congratulate the Hall of Fame inductees in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Print congrats ad deadline: Friday, March 2, 2017

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DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 17th Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a joint ceremony dinner recognizing the 2018 Top 25 DTC Marketers and Hall of Fame class on the evening of April 18 sponsored by PatientPoint, at the 2018 DTC National taking place in Boston. It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the 2018 Top 25 DTC Marketers of the Year. These industry leaders have positioned their brand as true partners to patients throughout the care journey with innovative solutions that enrich the entire healthcare experience. We look forward to honoring their impressive achievements at the DTC National Conference and partnering with them on continued success,” says Linda Ruschau, Chief Client Officer of PatientPoint.

The Top 25 DTC Marketers of the Year for 2018 are…

• Jason Alongi, Consumer Marketing, RESTASIS, Allergan
• Jackie Balassone, Director, GI Marketing, Salix Pharmaceuticals
• Bonnie Ben-Shmuel, Director, Planning and Innovation, Pfizer 
• Abigail Canlas, Sr. Associate Director, Oncology Marketing, Boehringer Ingelheim
• Debra D’Amico, Senior Director, Consumer Marketing, Sanofi Genzyme US
• Allison Doyle, Director eCommerce & Flu Trade Strategy, Customer Solutions Vaccines Business Unit US, GSK
• Drew Fine, Senior Director Marketing – Aesthetics Business Unit, Galderma
• Bijal Galloway, Consumer Marketing, ANORO ELLIPTA, GlaxoSmithKline US Pharma
• Kim Gariepy, Sr Director – Mydayis Commercial Lead, Neuroscience Business Unit, Shire
• Lise J. Hall, Associate Director of Consumer Marketing, Lung Cancer Franchise, TAGRISSO, IRESSA, LVNG With Lung Cancer, AstraZeneca Pharmaceuticals
• Allison Harper, Associate Director Patient Marketing Insulin Portfolio, Novo Nordisk
• Tywana Johnson, Consumer Marketing Director – Specialty Business Unit, Takeda Pharmaceuticals
• Bill Keller, Vice President of Marketing, Acadia Pharmaceuticals
• Tessy D. Malone, PharmD, Senior Director, Marketing, US Pulmonary, Grifols Inc.
• Jennifer McIlvaine, Associate Director, Marketing, AstraZeneca
• Kristy Meisler, Director, Patient Marketing, Pfizer
• Karen Newmark, Associate Brand Director, Consumer/Patient Lead COPAXONE and Austedo, Teva Pharmaceuticals
• Cindy North, Oncology Consumer Marketing Lead, Bayer
• Eileen Regan, Associate Brand Manager, Eli Lilly & Company
• Jarrett Roth, Associate Director, Oncology Marketing – Keytruda, Merck & Co. Inc.
• Rodney Spady, Senior Director, Digital Operations, Global Multi-Channel Engagement, Sanofi
• Christine Steiner, Associate Director, Marketing, Merck
• Nicki White, Consumer Marketing Manager, Vaccines, GSK
• Beth Wilson, Director, US Marketing, Celgene Corporation
• Ilija Zlatar, Director, HBV Marketing, Gilead Sciences

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”

Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.

Celebrate with the Industry’s Best

Congratulate the Top 25 DTC Marketers in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Print congrats ad deadline: Friday, March 30, 2018

Purchase Tables & Congrats Ads

The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 17th Annual DTC National Conference held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards showcased the best marketing and advertising across 17 categories.

“The DTC National is exciting each year for us as a celebration of the creativity and effectiveness of DTC consumer promotion,” says Ken Freirich, President of Health Monitor Network. “As an entrepreneurial company developing creative solutions to facilitate patient and HCP dialogue, we are pleased to sponsor the awards and to recognize the many successes in the marketplace.”

The 2017 Ad Awards showcased exemplary work spanning multiple media and strategic categories. During the Advertising Awards Dinner held on April 6, Gold, Silver, and Bronze winners were announced for all 17 categories.

“We are proud to celebrate our 17th Annual DTC Ad Awards ceremony,” says Bob Ehrlich, CEO of DTC Perspectives. “The inclusion of new categories and more awards over the years is a reflection of the success of the industry as a whole. Congratulations to all of the winners and we look forward to recognize innovation for years to come.”

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The leading forum for direct-to-consumer (DTC) advertising thought leaders honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are part of the 17th Annual DTC National Conference to be held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards will showcase the best marketing and advertising across 17 categories.

“The DTC National is exciting each year for us as a celebration of the creativity and effectiveness of DTC consumer promotion,” says Ken Freirich, President of Health Monitor Network. “As an entrepreneurial company developing creative solutions to facilitate patient and HCP dialogue, we are pleased to sponsor the awards and to recognize the many successes in the marketplace.”

The 2017 Ad Awards showcase exemplary work spanning multiple media and strategic categories. During the Advertising Awards Dinner held on April 6, Gold, Silver, and Bronze winners will be announced for all 17 categories. Be there in person to salute the winners or receive recognition for a job well done.

“We are proud to celebrate our 16th Annual DTC Ad Awards ceremony,” says Bob Ehrlich, CEO of DTC Perspectives. “The inclusion of new categories and more awards over the years is a reflection of the success of the industry as a whole. Congratulations to all of the finalists and we look forward to recognize innovation for years to come.”

To register for the DTC National Conference, order tickets to the Ad Awards dinner only, for more details about the event or Advertising Awards, visit www.dtc-national.com or contact the DTC Perspectives office at 770-302-6273.

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Celebrate with the Industry’s Best

DTC Perspectives offers reserved tables with seating for 10 at the DTC National Advertising Awards Dinner or the Top 25/Hall of Fame Awards Dinner. To reserve a table, click here.

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