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April 25, 2016 0

The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards.  The awards were part of the 16th Annual DTC National Conference to be held April 19-21 in Boston.  Sponsored by Health Monitor Network, the 2016 Advertising Awards showcase the best marketing and advertising across 16 categories.

The 2016 Ad Awards showcase exemplary work spanning multiple media and strategic categories.  During the Advertising Awards Dinner held on April 20, Gold, Silver, and Bronze winners were announced for all 16 major categories and a best Overall campaign winner was chosen.

Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.

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Ad Awards presented by:      HealthMonitorNetwork

Television category presented by: cbs

Gold Winners
Silver Winners
Bronze Winners
Honorable Mentions

 BRAND, DISEASE STATE, OR PROGRAM  COMPANY/IES  AGENCY/IES
BEST BRANDED TELEVISION CAMPAIGN – Presented by CBS
BREO Ellipta GlaxoSmithKline HAVAS Worldwide Tonic
Chantix Pfizer Y&R
Farxiga AstraZeneca MRM//McCann
Harvoni Gilead Sciences, Inc. STRIKEFORCE Communications, LLC
Humira (RA) Abbott Publicis New York
Jardiance Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Jublia Valeant JUICE Pharma Worldwide
Linzess Actavis/Ironwood FCB Health
Lyrica (Fibromyalgia) Pfizer J. Walter Thompson
Myrbetriq Astellas Pathway, FCB Health, & Katalyst
Namenda XR Actavis FCB Health
Opdivo Bristol-Myers Squibb J. Walter Thompson
Osphena Shionogi Publicis New York
Prolia Amgen FCB Health
Viagra Pfizer BBDO/RAPP
 

cbs

BEST BRANDED PRINT CAMPAIGN
BREO GlaxoSmithKline HAVAS Worldwide Tonic
Depuy Synthes Anderson DDB Health & Lifestyle
HARVONI Gilead Sciences, Inc. STRIKEFORCE Communications, LLC
JARDIANCE Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Levemir Novo Nordisk Prime Access
Linzess Actavis/Ironwood FCB Health
Nexplanon Merck & Co., Inc. DDB
OPDIVO (nivolumab) Bristol-Myers Squibb J. Walter Thompson
OTEZLA Celgene Evoke Health New York
Prevnar 13 Pfizer Y&R New York
Tamiflu Genentech HealthWork, powered by BBDO and CDMI
Tanzeum GSK AndersonDDB
Tecfidera Biogen CDMiConnect
VIAGRA (sildenafil citrate) Pfizer BBDO/RAPP
Xeljanz Pfizer Y&R
BEST BRANDED WEBSITE
Actemra Actemra CDMiConnect
Belsomra Merck & Co., Inc. Y&R Group–Wunderman DC
Brintellix Takeda & Lundbeck
HARVONI Gilead Sciences, Inc. Evoke Health New York
Humira Abbott Digitas Health
JARDIANCE Boehringer Ingelheim & Eli
Lilly and Company
Evoke Health Philadelphia
Linzess Allergan/Ironwood FCB Health
NAMZARIC Allergan, Inc. FCB Health
OTEZLA Celgene Evoke Health New York
Prevnar
13
Pfizer Y&R New York
RESTASIS® Allergan Beacon Healthcare Communications
Tamiflu Genentech Havas Worldwide San Francisco
Tecfidera Biogen CDMiConnect
Ultrashape Syneron AbelsonTaylor
VIAGRA
(sildenafil citrate)
Pfizer BBDO/RAPP
BEST BRANDED DIGITAL / SOCIAL CAMPAIGN
Botox
(Cosmetic): Treatment Visualizer
Allergan  
Entyvio Takeda Klick Health
EPIDUO Galderma Deutsch
Gilenya Novartis FCB Health
Invokana Janssen Hill Holliday (GA) / Casanova Pendrill (Multicultural)
Myrbetriq:
The Momentum Program
Astellas PulseCX, 2nd Spark, Targetbase, Pathway
NuvaTime
Reminder Tool
Merck & Co., Inc. Saatchi & Saatchi Wellness
OTEZLA –
Psoriatic Arthritis (PsA)
Celgene Evoke Health New York
OTEZLA
Psoriasis
Celgene Evoke Health New York
Prevnar
13
Pfizer Y&R New York
Simponi
Aria HotSpot Rx
Janssen Biotech, Inc. J3
VIAGRA
(sildenafil citrate)
Pfizer BBDO/RAPP
BEST DISEASE EDUCATION TELEVISION CAMPAIGN
Binge Eating Disorder Shire Digitas Health LifeBrands
Circadian Rhythm Disorder Vanda Pharmaceuticals Merkley + Partners
Heart Failure Novartis McCann HumanCare
Hep C Hope Gilead Sciences STRIKEFORCE Communications
HIV Testing Gilead Sciences Digitas Health LifeBrands
Lung Cancer Bristol-Myers Squibb MRM//McCann
Opioid Constipation AstraZeneca BGB Group
Pseudobulbar Affect (PBA) Avanir Pharmaceuticals Advance MarketWoRx
Shingles Merck & Co., Inc. Publicis New York
Whooping Cough Vaccine GSK Ogilvy CommonHealth/Backe Marketing/PHD Media
BEST DISEASE EDUCATION PRINT CAMPAIGN
Caregivers
Speak Up
The Bloc The Bloc
Chronic
Migraine
Allergan Saatchi & Saatchi Wellness
Diabetes
Sight Risk
Regeneron The Bloc
Heart Failure Novartis McCann HumanCare
Lupus GSK Anderson DDB
My HIV
Hangup
ViiV Healthcare Havas Worldwide Tonic
Patient
Advocacy
Eisai Medikidz/Marina Maher
Communications
PBA
Facts
Avanir Pharmaceuticals Advance MarketWoRx
Prepopik
Unbranded CRC Campaign
Ferring Pharmaceuticals Concentric Health Experience
Prostate
Cancer Unbranded Disease Awareness
Bayer Area 23
Tdap
Awareness
GSK Ogilvy CommonHealth/Backe
Marketing/PHD Media
BEST DISEASE EDUCATION WEBSITE
Afib
Microsite
Daiichi Sankyo Spirit Health Group, National
Stroke Association, Mended Hearts, Preventative Cardiovascular Nurses
Association
Akathisia Vanda Pharmaceuticals Inc Merkley + Partners
Caregivers
Speak Up
The Bloc The Bloc
Diabetes
Sight Risk
Regeneron The Bloc
DMPM and You Mallinckrodt Company CDMiConnect
Free
Killer Tan
Mollie Biggane Melanoma
Foundation (Mollie’s Fund)
Area 23
GoutIsSerious.com AstraZeneca CDMiConnect
My
Chronic Migraine
Allergan Evoke Health
My HIV
Hangup
ViiV Healthcare Havas Worldwide Tonic
Prepopik
Unbranded CRC Campaign
Ferring Pharmaceuticals Concentric Health Experience
Prostate
Cancer Unbranded Disease Awareness
Bayer Area 23
The Jeffrey Modell Foundation Global PI
Village
The Jeffrey Modell Foundation CDMiConnect
Asthma Relationship Marketing Program GSK Havas Worldwide Tonic
WomanOn Pfizer Vynamic
BEST DISEASE EDUCATION DIGITAL / SOCIAL CAMPAIGN
Big Bad Wolf Campaign GSK Ogilvy CommonHealth/Backe Marketing/PHD Media
Caregivers Speak Up The Bloc The Bloc
Diabetes Sight Risk Regeneron The Bloc
Free Killer Tan Mollie Biggane Melanoma Foundation (Mollie’s Fund) Area 23
Gout Is Serious AstraZeneca CDMiConnect
HealthAwareNext HealthWellNext The Bloc
My Chronic Migraine Allergan Evoke Health
My HIV Hang-up ViiV Healthcare Havas Worldwide Tonic
Take a Stand Against CRC Ferring Pharmaceuticals Concentric Health Experience
The Silent Era Bayer Area 23
Asthma Relationship Marketing Program GSK Targetbase & Clarity Consulting, LLC
WomanOn Pfizer Vynamic
You Don’t Know Jack About MS YouTube
Channel
Teva Pharmaceuticals Intouch Solutions
BEST NEW BRAND / INDICATION TELEVISION CAMPAIGN
Belsomra Merck & Co., Inc. Y&R Group–Y&R New York
BREO Ellipta GlaxoSmithKline HAVAS Worldwide Tonic
Cosentyx Novartis Hill Holliday
Jardiance Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Movantik Daiichi-Sankyo & AstraZeneca BGB Group
Namzaric Actavis FCB Health
Opdivo Bristol-Myers Squibb J. Walter Thompson
Otezla Celgene Evoke Health New York
Pradaxa Boehringer Ingelheim GSW (New York)
Xifaxan Salix Pharmaceuticals Cline Davis Mann
BEST NEW BRAND / INDICATION PRINT CAMPAIGN
Anoro
Ellipta
GlaxoSmithKline HAVAS Worldwide Tonic
Belsomra Merck & Co., Inc. Y&R Group–Y&R New York
BREO
Ellipta
GlaxoSmithKline HAVAS Worldwide Tonic
Duavee Pfizer Digitas Health
Humalog U-200 KwikPen Eli Lilly and Company Rx EDGE, GSW
Jardiance Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Kerydin PharmaDerm FCB Health
Movantik Daiichi-Sankyo & AstraZeneca BGB Group
Opdivo Bristol-Myers Squibb J. Walter Thompson
Otezla Celgene Evoke Health New York
Trumenba Pfizer GhG
BEST NEW BRAND / INDICATION WEBSITE
Belsomra Merck & Co., Inc. Y&R Group–Wunderman DC
BREO for
Asthma
GlaxoSmithKline HAVAS Worldwide Tonic
Bydureon AstraZeneca Heartbeat Ideas
Duavee Pfizer Digitas Health LifeBrands
Farxiga AstraZeneca Cadient
HARVONI Gilead Sciences, Inc. Evoke Health New York
JARDIANCE Boehringer Ingelheim & Eli Lilly and Company Evoke Health Philadelphia
Kerydin PharmaDerm FCB Health
Movantik Daiichi-Sankyo & AstraZeneca BGB Group
NAMZARIC Allergan, Inc. FCB Health
Onexton Valeant JUICE Pharma Worldwide
Opdivo Bristol-Myers Squibb Heartbeat Ideas
OTEZLA Celgene Evoke Health New York
Toujeo sanofi-aventis Havas Lynx
BEST MOBILE APP
Botox
(Cosmetic): Treatment Visualizer
Allergan
Grow on the Go EMD Serono
Heart Partner App Novartis Pharmaceuticals Corporation FCB Health
My
Sidekick
Biogen CDMiConnect
Myrbetriq
/ Run Pee Movie App Sponsorship
Astellas Pathway / Klick
Simponi Aria HotSpot Rx Janssen Biotech, Inc. J3
Sleep Guru Merck & Co., Inc. Ayogo
XARELTO Patient Center Janssen J. Walter Thompson
BEST CELEBRITY CAMPAIGN
Binge Eating Disorder: Monica
Seles
Shire Digitas Health LifeBrands
Enbrel: Phil Mickelson Amgen AbelsonTaylor
Jublia: Mario Lopez Valeant JUICE Pharma Worldwide
PBA: Danny Glover Avanir Pharmaceuticals Advance MarketWoRx
Pfizer & American Lung
Association: Tim Daly
Pfizer Ogilvy Public Relations, Wunderman, and Y&R
Prolia: Blythe Danner Amgen FCB Health
Shingles: Terry Bradshaw Merck & Co., Inc. Publicis New York
Stelara: CariDee English Janssen FCB Chicago
Victoza: Dominique Wilkins Novo Nordisk MMC (Marina Maher)/Grey Healthcare
Xarelto: Arnold Palmer, Kevin
Nealon, Chris Bosh, Kevin Vickers
Janssen J. Walter Thompson
BEST MULTICULTURAL CAMPAIGN
Levemir: Que No Pase De Hoy Novo Nordisk Prime Access
My HIV Hang-up ViiV Healthcare Havas Worldwide Tonic
VIAGRA (sildenafil citrate): The Woman
Campaign
Pfizer BBDO/RAPP
Dulera Merck & Co., Inc. Deutsch
Invokana Janssen Casanova Pendrill
Lyrica Pfizer J. Walter Thompson
Victoza Novo Nordisk Prime Access
BEST PATIENT ENGAGEMENT, SUPPORT, OR CRM PROGRAM
BENLYSTA
Connections Magazine
GSK Targetbase
Caregivers
Speak Up
The Bloc The Bloc
Heart
Partner App
Novartis Pharmaceuticals
Corporation
FCB Health
HETLIOZ
Consumer Welcome Kit
Vanda Pharmaceuticals Inc Merkley + Partners
Medikidz
Explain Living with Epilepsy
Eisai Medikidz/Marina Maher Communications
“MISSING
PIECE” Patient Brochure
GlaxoSmithKline HAVAS Worldwide Tonic
My HIV
Hang-up
ViiV Healthcare Havas Worldwide Tonic
OPDIVO
(nivolumab): Projections
Bristol-Myers Squibb J. Walter Thompson, Heartbeat Ideas, & Merkle
QVAR
“Stick With It” Kit
Teva Pharmaceuticals Merkley + Partners
SaxendaCare MicroMass Communications, Inc. MicroMass Communications, Inc.
Simponi
Aria WiFi Mobile
Janssen Biotech, Inc. J3
The
Unbranded Asthma Relationship Marketing Program
GSK Targetbase & Clarity Consulting, LLC
MOST INNOVATIVE
Caregivers Speak Up The Bloc The Bloc
Free Killer Tan Mollie Biggane Melanoma Foundation (Mollie’s Fund) Area 23
HARVONI Gilead Sciences, Inc. Evoke Health New York
Heart
Partner App
Novartis Pharmaceuticals
Corporation
FCB Health
Medikidz
Explain Living with Epilepsy
Eisai Medikidz/Marina Maher Communications
My
Sidekick
Biogen CDMiConnect
Myrbetriq / General Hospital & ABC
Integration-Sweepstakes
Astellas Pathway / Katalyst / FCB Health
Myrbetriq
/ Run Pee Movie App Sponsorship
Astellas Pathway / Klick
Simponi Aria HotSpot Rx Janssen Biotech, Inc. J3
Unbranded Heart Failure Disease State Novartis Pharmaceuticals Corporation FCB Health
WomanOn Pfizer Vynamic

 

 

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February 24, 2016 0

DTC-National-Top-Marketers
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 15th Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a joint ceremony dinner recognizing the 2016 Top 25 DTC Marketers and Hall of Fame class on the evening of April 19 sponsored byContextMedia:Health at the 2016 DTC National taking place in Boston. It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“I am excited to congratulate the 2016 Top 25 DTC Marketers on behalf of the ContextMedia:Health team! It is these individuals who continue to pursue our always changing industry and wholly embrace the best technology and innovation available. We look forward to celebrating their achievements and impact on patient marketing at the upcoming DTC National Conference,” says Ashik Desai, EVP of Business Growth and Analytics, ContextMedia:Health.

The Top 25 DTC Marketers of the Year for 2016 are…

James Berger, Senior Product Manager, Entyvio, Takeda Pharmaceuticals USA, Inc.

Brittany Blair, Product Manager, Primary Care Consumer Marketing, BREO, GSK

Shawn Booth, Director, US Xeljanz Marketing, Pfizer

Jeffrey Cohen, Senior Director / Team Lead, US Vaccines, Pfizer

Elisabeth Dalton, Associate Director, Oncology Marketing, XTANDI, Astellas

Alex Dyer, Senior Marketing Director, Crestor, AstraZeneca

Brian Gartside, Sr Manager Patient Marketing, Novo Nordisk

Congratulations, Brian, from:

100x100-CultHealth-Log

 

 

 

 

Lorine Harr, Head US Reporting & Analytics, US General Medicines & Established Products, Sanofi US

Ginna Holsinger, Associate Director, Marketing Communications, Belsomra, Merck & Co.

Angela Horstmann, Marketing Director, Tanzeum, GSK

Michael Jafar, Senior Director Strategic Marketing & Communications, Allergan

Terri-Lynne Jones, Senior Product Manager, Psychiatry Marketing, Lundbeck

Nicole Kloevekorn, Director, Chantix US Marketing, Pfizer

Debra Marchese, Executive Director, Marketing, Linzess, Actavis

Allyson McMillan-Youngblood, Director of Immuno-Oncology Franchise, Bristol-Myers Squibb

Ryan Mihalik, Associate Director, Urology Consumer Marketing, Astellas

Megan Morrison, Senior Product Manager, Amitiza, Takeda Pharmaceuticals USA, Inc.

Dan Pinto, Associate Brand Director, Novo Nordisk, Inc.

Andrea Porzio, Director, HCV Marketing, Gilead Sciences

Vasanthi Ratnathicam, Group Product Manager, Tamiflu, Genentech

Carey Reynolds, Product Director, US Eye Care – RESTASIS Consumer Marketing, Allergan

Holly Rosenthal, Senior Director Marketing, Jublia, Valeant

Tatyana Tsinberg, Senior Director & Team Leader, VIAGRA, Pfizer

Aylin Utke, Product Director, Diabetes Alliance, Eli Lilly

Libby Wlochowicz, Director, Consumer & Multi-Channel Marketing, Amgen

“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” added DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”

DTCN15-TopMarHof67

Select honorees will also participate in a panel discussion on current DTC marketing issues at the DTC National Conference, held April 19-21 at Sheraton Boston.

Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.

 

Celebrate with the Industry’s Best

Congratulate the Top 25 Marketers and Hall of Fame inductees in-person and in our publications!  DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements.  Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

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