Author: Matt McNally

  • The Power of Point of Care in the Marketing Channel

      Your parents are the ones who always take care of you.  Mom kissed your knee when you fell on the playground, and Dad drove you to the hospital when you needed to get your tonsils out.  Your parents kept you healthy and safe.  They were your rock and knew all the answers and just […]

  • Media Agencies… The Next Lead Agency

    For years, marketing has begun with the brand, the campaign, and the big idea.  It has been shaped by what we want to say, how we want to say it, and how many times we want our “targets” to hear it. We would spend months and months developing headlines, copy, TV spot, print campaign, email […]