Author: Renee Martin

  • Four Trends Out of MWC and SXSW That Have Pharma Marketers Talking

    Every year, events like South By Southwest and Mobile World Congress bring us new technology innovations that have the potential to fundamentally reshape a marketers’ playbook. This year was no different, as pharma marketers in attendance in Austin and Barcelona saw a range of technologies from brands like AT&T and Google. But what technologies from […]