A few years back, Remedy Health Media launched a set of stories meant to help bring patients’ stories to life, following their “Live Bold, Live Now” platform. Today, the company pulled inspiration from the widespread popularity of “Humans of New York”, by launching two new initiatives looking to foster personal engagements with patients.

Their new goal is to reach patients who want snippets of personal stories, those that either already have a large knowledgebase of their condition, or those who are not willing to commit the time to watching long videos and blogs. Jim Curtis, president of advertising at Remedy, notes that “we’re looking at Instagram and other publishers that are really able to tell a story in a moment”.

To learn more about Remedy’s two new initiatives from MM&M, click here.