Wednesday, March 31

People behave according to who they are, not according to what conditions they have. Personality and worldview are the keys to understanding, predicting and influencing healthcare behavior. This presentation is based in primary research conducted using behavioral science tools.

COVID-19 is not the first global pandemic to challenge healthcare professionals. Still, unlike other pandemics and recessions, the shutdown and social distancing policies caused an equally fast drop in revenue from elective procedures while patients deferred routine care.

Where do we go from here?

In her session, Lisa Barone (CMO, Smith & Jones) will provide actionable recommendations for

• Aligning growth strategies with changing consumer behavior
• Balancing COVID communications with service line marketing
• Adopting new ways to connect patients with healthcare information

COVID-19 forced marketing and communications departments to pivot quickly and realign strategies to shifting business priorities. Many health organizations saw significant dips in patient volumes as people hunkered down and avoided exposure. But thousands caught the virus causing organizations to develop protocols to deal with a slew of correlated and lingering symptoms they’d never seen. Today health organizations continue to recover from the pandemic and are building programs that specifically address the onslaught of health needs for this segment of the population.

Learn how to put a spotlight on your clinical expertise to engage post-COVID patients and drive business growth.

An integrated digital marketing strategy that includes paid search, display and social media advertising, email marketing, and retargeting strategies will ensure you’re targeting the right consumers and encouraging them to engage with your healthcare organization.