Online condition communities play a more vital role than ever in the lives of patients. Just how important a role do they play and what impact do they have on health decisions?
Based on recent patient research, WEGO Health will share the five stats pharma marketers need to know about how patients interact with online communities and how pharma marketers can tap into their influence to inspire action and drive behavior.
Chief Client Officer,
WEGO Health
Six in ten Americans live with at least one chronic disease, and 33% of them experienced a worsening of that disease during the pandemic. Coming out of the crisis, people facing chronic health conditions are actively working to reclaim their health and are re-thinking the relationships and resources that help them do that. Join us for a discussion centered on insights into today’s real-world patient experience – drawing from millions of consumer conversations in health social networks. Learn how forward-thinking health marketers are embracing this opportunity to engage and empower chronic condition patients when and where they’re actively seeking and discussing health information in online communities.
Cofounder and CEO,
MyHealthTeams
Live Q&A By:
EVP of Partnerships,
MyHealthTeams
Patients are the experts on their experience so when you need to make an important decision related to their health, you need to listen to the patients. The challenge for many clients is that they don’t always know where to find the patients. Advocacy groups are often approached to help connect patients with research opportunities. In this session, you will learn how best to connect with advocacy groups, what works, and what sends up a red flag!
Vice President, Business Development,
Rare Patient Voice
Patient Leader & Stage 3 Breast Cancer Survivor, Author,
Host of Cancer Convos with Grace B.
Executive Director,
The STARR Coalition
Founder and Executive Director,
The EPIC Foundation
Advocacy & Research Coordinator,
IPPF
Executive Director,
Imerman Angels
President, CEO, & Founder,
Bridge the Gap – SYNGAP Education and Research Foundation