Xpectives News

Announcing Xpectives.Health – Conferences Focused on Understanding the Healthcare Consumer: Brought to you by DTC Perspectives

February 16, 2021 by admin0

DTC Perspectives was organized in 2000 to focus on pharmaceutical marketing and in 2001 we launched The DTC National. In later years we organized conferences on Hospital Marketing, Multicultural Communications, OTC Marketing, and Disease Education.

To better describe what we do, we are excited to refer to our conference series as Xpectives.Health. We see our business model as providing educational services to companies that market healthcare products and services to consumers. We are still intensely focused on the DTC world of pharmaceuticals but recognize the much broader base of companies that market health directly to consumers.

From now on you will see the name Xpectives.Health used to describe our conference offerings. In October 2021, we will have our first post-pandemic in-person event since April 2019. We are thrilled to offer the in-person DTC National again in 2021. In addition, we are adding other conferences on Hospital, OTC, Womens’ Health, Forum on Virtual Health, and Forum on Social and Technology under one roof. This is called the Xpectives.Health Summit.

For those used to attending The DTC National, we will offer everything we have in the past but you will also have the opportunity to attend sessions of interest at these other conferences. We look forward to offering all consumer healthcare marketers educational and networking opportunities at the Xpectives.Health Summit.

As we lead up to our event in Boston on Oct 12-14, we are offering numerous virtual events across industries under the Xpectives.Health Virtual Series. We are thrilled with the attendance at the events we have done to date and expect our virtual events will remain as a permanent part of our offerings. While nothing is better than seeing our marketing colleagues in person, we see the virtual events as a complementary alternative.

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