ICYMI: Frank Chipman’s Groundbreaking Tips on DTC Digital Advertising
A revolution in pharma marketing
Did you know?
- 72% of patients go online to learn about their condition.
- And 1 in 4 turn to the internet before speaking to a doctor.
- Yet only 3% of healthcare advertising budget is spent on digital. And most digital DTC advertising is ineffective.
Are you making the most of DTC digital advertising? This summer, DTC Perspectives and MetrixLab partnered up to bring you a webinar led by Frank Chipman, MetrixLab’s SVP and Healthcare Practice Leader. Click here to watch the recording of the 40-minute webinar to find out how pharmaceutical brands can benefit from this huge opportunity, including coverage on:
- The benefits of and growing focus on DTC digital advertising for pharma brands;
- Clear guidelines on how to significantly improve the impact and ROI of your DTC digital ads;
- A short Q&A session following the presentation.
For more on this topic, you can also read MetrixLab’s whitepaper about digital advertising for pharma companies. Plus, discover some best practices for effective pharma and OTC Facebook mobile ads, as revealed in their recent study for Facebook.
Click here to view the original posting of this content.