The Point of Care Communication Council, PoC3, updated its official guidance regarding Verification and Validation. The 2021 guidance provides three major changes:
- the expansion of network audits to include a company’s asset management system’s internal control and procedures;
- the volume of campaign audits required for certification will be based on annual campaign volume (not individual campaign spend);
- the frequency of campaign audits has been changed to every six months.
Given the current industry and challenges faced by COVID-19, the POC3 Verification & Validation Committee decided to review the previous 2019 guidance to better reflect today’s world and appropriately meet its needs. These new amendments also allowed PoC3 to create their own auditing and certification process for POC companies – available to both PoC3 member and non-member companies. PoC3 collaborates with the Alliance for Audited Media and BPA Worldwide to “validate network-related items including network size, network health and campaign performance,” stated the news release.
Certifications will be reviewed and disseminated on a first come, first served basis. On January 22, the first group of certifications was issued to member companies Phreesia, PatientPoint, Health Media Network, and CheckedUp, as well as non-member company Outcome Health.
“PatientPoint is generating monthly reports audited by AAM for every campaign running on our digital networks. This is an important milestone in our 30-year legacy of going above and beyond to deliver compelling results that marketers can trust,” said PatientPoint Founder and CEO Mike Collette in their news statement. “These automated reports resemble the dashboard reports sponsors receive when running an online digital campaign and can give sponsors the same level of confidence investing in Point of Care as in any other digital media channel.”
“From day one, Phreesia has been an industry leader, exemplifying the importance of transparency and the integrity of our data,” said David Linetsky, Phreesia’s Senior Vice President of Life Sciences and a PoC3 board member in their press announcement. “We appreciate AAM’s diligence in validating the measures of trust and accountability we value so highly, and we thank PoC3 for recognizing our continued commitment to delivering the highest level of quality to our partners.”
AAM audited PatientPoint and Phreesia; BPA Worldwide audited Health Media Network, CheckedUp, and Outcome Health.
“This is an exciting day for the POC3 organization, and for the companies that have achieved these initial certification seals,” Richard Murphy, Executive Vice President, BPA Worldwide, told DTC Perspectives. “Thank you to the volunteer members of the POC3 organization who worked tirelessly to create and update these guidelines. And congratulations to CheckedUp, Health Media Network, Patient Point, Phreesia, and Outcome Health on this accomplishment. These companies made significant investments in their organizations to obtain this certification. I am glad to see their dedication, commitment and efforts recognized.”
The Committee will continue to evaluate and update guidance as needed based on “industry evolution and feedback.”
Editor’s note: This post has been updated to correct the companies certified as per our article title. The article has been updated to add in a quote from BPA Worldwide as well.