Wednesday, May 12

Six in ten Americans live with at least one chronic disease, and 33% of them experienced a worsening of that disease during the pandemic. Coming out of the crisis, people facing chronic health conditions are actively working to reclaim their health and are re-thinking the relationships and resources that help them do that. Join us for a discussion centered on insights into today’s real-world patient experience – drawing from millions of consumer conversations in health social networks. Learn how forward-thinking health marketers are embracing this opportunity to engage and empower chronic condition patients when and where they’re actively seeking and discussing health information in online communities.

Patients are the experts on their experience so when you need to make an important decision related to their health, you need to listen to the patients. The challenge for many clients is that they don’t always know where to find the patients. Advocacy groups are often approached to help connect patients with research opportunities. In this session, you will learn how best to connect with advocacy groups, what works, and what sends up a red flag!