Forum on Engaging Online Communities &
May 12, 2021 | 1:30 pm Eastern
Wednesday, May 12
Consumers and patients are increasingly turning online for information and community support. This virtual forum event will share the latest research about consumer usage and participation in online health communities, the role and value of patient influencers and ambassadors, and how pharma can partner with these communities to further help patients in their healthcare journey.
Sponsored Session: 5 Stats You Need to Know About The Role of Online Patient Communities in 2021
Online condition communities play a more vital role than ever in the lives of patients. Just how important a role do they play and what impact do they have on health decisions?
Based on recent patient research, WEGO Health will share the five stats pharma marketers need to know about how patients interact with online communities and how pharma marketers can tap into their influence to inspire action and drive behavior.
Patient-to-Patient Conversations: Insights into the Real-World Experience
Six in ten Americans live with at least one chronic disease, and 33% of them experienced a worsening of that disease during the pandemic. Coming out of the crisis, people facing chronic health conditions are actively working to reclaim their health and are re-thinking the relationships and resources that help them do that. Join us for a discussion centered on insights into today’s real-world patient experience – drawing from millions of consumer conversations in health social networks. Learn how forward-thinking health marketers are embracing this opportunity to engage and empower chronic condition patients when and where they’re actively seeking and discussing health information in online communities.
Under the Influence: Working with Patient Advocacy Groups
Patients are the experts on their experience so when you need to make an important decision related to their health, you need to listen to the patients. The challenge for many clients is that they don’t always know where to find the patients. Advocacy groups are often approached to help connect patients with research opportunities. In this session, you will learn how best to connect with advocacy groups, what works, and what sends up a red flag!