WHILE “NEW” MAY SEEM AN OXYMORON FOR A COMPANY THAT IS NEARLY FOUR DECADES OLD, IT IS TRUE. HERE’S WHY:
Today, the pace of change in healthcare communications is not just fast, it’s hyperspeed. The brand marketing plans of just two years ago are more than out of date. As the world evolves beyond the pandemic crisis phase in the US, pharma brand marketers are evolving the way they reach physicians and patients. Every day. And, at Health Monitor, so are we.
In the first six months of 2021, we introduced three new products – all digital offerings – to reach both physicians and patients in new ways. These products are, of course, a complement to the award-winning existing communication platform we have built in our industry-leading largest physician office network of over 200,000 offices.
In addition, during the first six months of 2021, we added several key new senior leaders across the organization – from network sales, industry sales, marketing, and data analytics and technology. All the investments are in the service of continuing to build our platform, serve our physician office and brand marketing customers, and continue to further enhance our offerings.
Some things, though, have NOT changed.
Our commitment to bringing the highest quality, bespoke educational content to patients and physicians through our in-house content studio and our own medical advisory board of leading KOLs across virtually every specialty remains unchanged.
Our company values of transparency, initiative, and teamwork remain unchanged. Transparency means we always do what’s right in support of that physician and the patient communication in the exam room. Every time.
Finally, we are in a business that demands transparency and accountability. That’s why all our marketing programs come with our industry-leading ROI guarantee and measurement.
I am immensely proud of our four decades of history. Our products. Our people. I am very excited about our future, with the major investments in people and new products. I believe strongly in the #HealthMonitorDifference.
David M Paragamian
Chief Executive Officer