Calendar

In this episode of Talking DTC with Bob Ehrlich, our chairman will be joined by creative thought leaders to discuss what makes a great, successful creative campaign. Learn from these industry experts how to: differentiate your brand in a highly regulated, and oftentimes crowded, space; efficiently market your product within media channel limits; and test concepts or experiment with unique ideas to enliven your marketing.

The COVID vaccine distribution is underway, but there are still some hurdles to face as many citizens are cautious about receiving the injections. According to reports, while the majority of the population understands the importance of a COVID vaccine, their confidence in its safety is uncertain. Our panel of experts will share how healthcare organizations are collaborating to educate consumers, address their hesitancy and concerns, and create vaccine confidence during this critical time.

Technological advancements allow marketers to engage with and support patients throughout their patient journey, as well as ensuring they adhere to their prescribed treatment plan. Our panel of thought leaders will discuss how COVID-19 accelerated digital platform and technology usage, how these innovations can lead to more personalized patient engagement, and how technology can uncover trends and behavioral insights, improving overall health outcomes for patients.

With President Biden having taken office this year, changes are sure to come for our industry. Our next episode of Talking DTC will address legislative and regulatory issues impacting DTC marketing and its patients. Join our panelist of Washington insiders to keep up on the latest information.

The adoption of AI and Machine Learning are high priorities for many healthcare leaders. Learn from our expert panel how these next-gen capabilities will help you take a smarter approach to analyzing large volumes of data, identify patterns and trends faster, and respond with more efficient services and processes, even as our world around us constantly changes. As resources are increasing limited for marketers, but patient and healthcare demands continue to increase, AI and Machine Learning will also help you streamline data organization and accessibility, driving brand performance in a more secure manner.

From new platforms and channels to connect with patients on to the changing media consumption habits of consumers, marketers today need to be more agile than ever to ensure they are delivering the most effective performance strategy. Our media thought leaders will discuss cutting-edge opportunities, media trends and evolution, and multi-channel optimization to provide you with an all-encompassing view that will help drive results.

As marketers move beyond traditional metrics to evaluate performance, innovations in measurement allow them to gain a more holistic understanding of both their campaigns and patient behaviors. On this episode, data analytics experts will address the challenges behind accurately measuring a campaign; the valuable insights to be gained when measuring against script data; ways you can prepare for future developments in this space; as well as verification and validation of your marketing investments.

In this episode of Talking DTC with Bob Ehrlich, our dedicated experts will help educate you on what more the DTC industry can do to help identify, correct, and resolve issues often experienced by marginalized and minority communities.