Virtual Webinar

14+ Talking DTC
Schedules

January – March, 2021 | 1:30pm Eastern
Talking DTC with Bob Ehrlich

Calendar

As we are all restricted with what we can do in person currently, DTC Perspectives is establishing a virtual series of weekly events in 2021 to help our industry continue knowledge sharing and help everyone stay connected. Talking DTC with Bob Ehrlich will be a 30-60 minute webinar, hosted by our chairman & founder.

  • Wed, Jan 13, 2021 / Creative Strategies
  • Wed, Feb 3 / Marketing COVID Vaccines
  • Wed, Feb 10 / Healthcare Patient Technologies
  • Wed, Feb 17 / Impacts of the New Presidential Administration
  • Wed, Mar 3 / AI & Machine Learning
  • Wed, Mar 10 / Media Buying & Planning
  • Wed, Mar 17 / Advancements in Measurement
  • Wed, April 7 / New Innovations to Reach & Engage Consumers
  • Wed, April 14 / Addressing Health Disparities
  • Wed, May 5 / Targeting & Programmatic Advertising
  • Wed, May 26 / Campaign Launches (Extended 90 Minute Episode)
  • Wed, June 9, 2021 / Creative Strategies (Rerun) with Live Q&A
  • Wed, June 16, 2021 / Media Buying & Planning (New Episode) with Q&A
  • Wed, June 23 / New Innovations to Reach & Engage Consumers (Rerun Episode)
  • Wed, July 14 / Campaign Analysis: What Works, What Doesn’t?
  • Wed, Aug 18 / The Power of the Patient Voice
  • Wed, Aug 25 / Outdoor, PR Campaigns, & Events
  • Wed, Sep 8 / COVID Impacts on DTC Marketing: Moving Forward
Wed, Jan 13, 2021 / Creative Strategies

In this episode of Talking DTC with Bob Ehrlich, our chairman will be joined by creative thought leaders to discuss what makes a great, successful creative campaign. Learn from these industry experts how to: differentiate your brand in a highly regulated, and oftentimes crowded, space; efficiently market your product within media channel limits; and test concepts or experiment with unique ideas to enliven your marketing.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Emily Spilko
Executive Creative Director, Evoke
View OnDemand Webinar
https://xpectives.health/wp-content/uploads/2021/01/Howard-Courtemanche-bw-160x160.jpg
Howard Courtemanche
Chief Business Officer, Health
VMLY&R
Wed, Feb 3 / Marketing COVID Vaccines

The COVID vaccine distribution is underway, but there are still some hurdles to face as many citizens are cautious about receiving the injections. According to reports, while the majority of the population understands the importance of a COVID vaccine, their confidence in its safety is uncertain. Our panel of experts will share how healthcare organizations are collaborating to educate consumers, address their hesitancy and concerns, and create vaccine confidence during this critical time.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Gary Iott

Gary Iott
Director, External Vaccines Communications, Corporate Affairs,
Pfizer
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Michael Byrnes

Michael Byrnes
Executive Vice President, Sales,
InStep Health
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David Linetsky

David Linetsky
SVP, Life Sciences,
Phreesia
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Matt McNally

Matt McNally
CEO of Outcome Health & Ad Council Board of Directors
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Dr. Nicolette Mathey, PharmD, RPh
Owner, Palm Harbor Pharmacy
Owner & Founder, ATRIUM24
Wed, Feb 10 / Healthcare Patient Technologies

Technological advancements allow marketers to engage with and support patients throughout their patient journey, as well as ensuring they adhere to their prescribed treatment plan. Our panel of thought leaders will discuss how COVID-19 accelerated digital platform and technology usage, how these innovations can lead to more personalized patient engagement, and how technology can uncover trends and behavioral insights, improving overall health outcomes for patients.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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David Linetsky

David Linetsky
SVP, Life Sciences,
Phreesia
View OnDemand Webinar
https://xpectives.health/wp-content/uploads/2021/02/Lyndi-Hirsch-UPDATED-BW-160x160.jpg

Lyndi Hirsch

Lyndi Hirsch
Chief Marketing Officer,
AdhereTech
Wed, Feb 17 / Impacts of the New Presidential Administration

With President Biden having taken office this year, changes are sure to come for our industry. Our next episode of Talking DTC will address legislative and regulatory issues impacting DTC marketing and its patients. Join our panelist of Washington insiders to keep up on the latest information.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Lisa Joldersma

Lisa Joldersma
Senior Vice President of Policy & Research,
PhRMA
View OnDemand Webinar
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Jim Davidson

Jim Davidson
Partner,
Capitol Counsel, LLC
Wed, Mar 3 / AI & Machine Learning

The adoption of AI and Machine Learning are high priorities for many healthcare leaders. Learn from our expert panel how these next-gen capabilities will help you take a smarter approach to analyzing large volumes of data, identify patterns and trends faster, and respond with more efficient services and processes, even as our world around us constantly changes. As resources are increasing limited for marketers, but patient and healthcare demands continue to increase, AI and Machine Learning will also help you streamline data organization and accessibility, driving brand performance in a more secure manner.


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Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Karin Hayes

Karin Hayes
Senior Principal, Commercial Effectiveness,
Symphony Healthcare Solutions
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Krista Rouse

Krista Rouse
Head of Consumer Products,
The Weather Company, an IBM Business
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Brett Saunders

Brett Saunders
Director of TV and Innovative Media,
IQVIA

Wed, Mar 10 / Media Buying & Planning

From new platforms and channels to connect with patients on to the changing media consumption habits of consumers, marketers today need to be more agile than ever to ensure they are delivering the most effective performance strategy. Our media thought leaders will discuss cutting-edge opportunities, media trends and evolution, and multi-channel optimization to provide you with an all-encompassing view that will help drive results.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Wendy Arnon

Wendy Arnon
Independent Consultant
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Michelle Potts

Michelle Potts
SVP, Buying Services & Deliverables,
Compas
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Joe Warren

Joe Warren
EVP, Media Investment,
CMI Media Group
Wed, Mar 17 / Advancements in Measurement

As marketers move beyond traditional metrics to evaluate performance, innovations in measurement allow them to gain a more holistic understanding of both their campaigns and patient behaviors. On this episode, data analytics experts will address the challenges behind accurately measuring a campaign; the valuable insights to be gained when measuring against script data; ways you can prepare for future developments in this space; as well as verification and validation of your marketing investments.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Rob Blazek, RPh

Rob Blazek, RPh
Senior Vice President, Networks and Analytics,
Instep Health
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Sarah Caldwell

Sarah Caldwell
General Manager,
Veeva Crossix
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Todd Krizelman

Todd Krizelman
CEO & Founder,
MediaRadar
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Chris Paquette

Chris Paquette
Founder & CEO,
DeepIntent
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Eric Talbot

Eric Talbot
SVP, Strategy & Insights
PatientPoint
Wed, April 7 / New Innovations to Reach & Engage Consumers

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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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John Kenny

John Kenny, PhD
SVP, Managing Director, Head of Strategic Planning,
Intouch Group
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Laura Schember

Laura Schember
Client Engagement Officer,
Ogilvy Health
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Prodeep Bose

Prodeep Bose
EVP, Growth & Innovation,
The Bloc
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John Marchese

John Marchese
Director of Strategic Planning,
VMLY&R
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Frank Chipman

Frank Chipman
Vice President, US Healthcare Division,
Leger
Wed, April 14 / Addressing Health Disparities

In this episode of Talking DTC with Bob Ehrlich, our dedicated experts will help educate you on what more the DTC industry can do to help identify, correct, and resolve issues often experienced by marginalized and minority communities.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Roslyn Daniels

Roslyn Daniels
Founder & President,
Black Health Matters
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Todd Evans

Todd Evans
President & CEO,
Rivendell Media
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Steve Millerman

Steve Millerman
President,
EMCAY
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Sheila Thorne

Sheila Thorne
President & CEO
Multicultural Healthcare Marketing Group, LLC
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Sheila Thorne

Darren Wong
VP, Account Services | PCA
Wed, May 5 / Targeting & Programmatic Advertising

With continual pressure to keep campaigns optimized and waste minimized, targeting and programmatic advertising helps improve performance. On this episode of Talking DTC, you will learn what the latest approaches available are in various media channels and how to best utilize such tactics to improve segmentation and reach among your sought-after audience.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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David Linetsky

David Linetsky
SVP, Life Sciences,
Phreesia
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Chris Paquette

Chris Paquette
Founder & CEO,
DeepIntent
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Dan Stein

Dan Stein
SVP, Crossix Analytics Partnerships, Veeva Systems
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Ron Elwell

Ron Elwell
Co-founder and Chief Executive Officer,
Swoop
Wed, May 26 / Campaign Launches (Extended 90 Minute Episode)

In this episode of Talking DTC with Bob Ehrlich, our chairman will be joined by agency mavens to help you develop effective pre-launch and launch work. Our esteemed panel will share advice and insights on such topics as: what are the differences marketers should consider when they are first to market vs entering a crowded marketplace? Is this launch for a disease awareness or a branded campaign? How should marketing differ if you are targeting a mass audience or a rare disease audience? What are best practices for developing a creative strategy and brand identity?


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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James Talerico

James Talerico
President & Executive Creative Director,
Heartbeat
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Lori Thatch

Lori Thatch
Head of Strategy,
Fingerpaint
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Susan Perlbachs

Susan Perlbachs
Chief Creative Officer,
Intouch Group
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Jim Joseph

Jim Joseph
President NA,
McCann Health
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Kathleen Nanda

Kathleen Nanda
Chief Creative Officer,
FCB Health NY
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Augé Reichenberg

Augé Reichenberg
Chief Creative Officer, Health,
VMLY&R
Wed, June 9, 2021 / Creative Strategies (Rerun) with Live Q&A

In this episode of Talking DTC with Bob Ehrlich, our chairman will be joined by creative thought leaders to discuss what makes a great, successful creative campaign. Learn from these industry experts how to: differentiate your brand in a highly regulated, and oftentimes crowded, space; efficiently market your product within media channel limits; and test concepts or experiment with unique ideas to enliven your marketing.


https://xpectives.health/wp-content/uploads/2021/01/Bob_Ehrlich-web-black-and-white-1-160x160.jpg

Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
https://xpectives.health/wp-content/uploads/2021/01/Emily-Spilko-headshot-bw-160x160.jpg
Emily Spilko
Executive Creative Director, Evoke
View OnDemand Webinar
https://xpectives.health/wp-content/uploads/2021/01/Howard-Courtemanche-bw-160x160.jpg
Howard Courtemanche
Chief Business Officer, Health
VMLY&R
Wed, June 16, 2021 / Media Buying & Planning (New Episode) with Q&A

From new platforms and channels to connect with patients on to the changing media consumption habits of consumers, marketers today need to be more agile than ever to ensure they are delivering the most effective performance strategy. Our media thought leaders will discuss cutting-edge opportunities, media trends and evolution, and multi-channel optimization to provide you with an all-encompassing view that will help drive results.


https://xpectives.health/wp-content/uploads/2021/01/Bob_Ehrlich-web-black-and-white-1-160x160.jpg

Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
https://xpectives.health/wp-content/uploads/2021/02/Wendy-Arnon-bio-pic-bw-160x160.png

Wendy Arnon

Wendy Arnon
Independent Consultant
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Michelle Potts

Michelle Potts
SVP, Buying Services & Deliverables,
Compas
https://xpectives.health/wp-content/uploads/2021/02/Joe-Warren-bw.jpg

Joe Warren

Joe Warren
EVP, Media Investment,
CMI Media Group
Wed, June 23 / New Innovations to Reach & Engage Consumers (Rerun Episode)

The way consumers and patients interact with brands has evolved, especially as patients continue to be empowered and take control of their healthcare management. DTC Perspectives CEO Bob Ehrlich hosts a panel of proactive experts to discuss new ways you can reach, educate, and connect with consumers and patients.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
https://xpectives.health/wp-content/uploads/2021/03/John-Kenny-Corp-bw-160-160x160.jpg

John Kenny

John Kenny, PhD
SVP, Managing Director, Head of Strategic Planning,
Intouch Group
https://xpectives.health/wp-content/uploads/2021/03/Laura_Schember-bw-160-160x160.jpg

Laura Schember

Laura Schember
Client Engagement Officer,
Ogilvy Health
https://xpectives.health/wp-content/uploads/2021/03/Prodeep-Bose-pic-BW-160x160.jpg

Prodeep Bose

Prodeep Bose
EVP, Growth & Innovation,
The Bloc
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John Marchese

John Marchese
Director of Strategic Planning,
VMLY&R
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Frank Chipman

Frank Chipman
Vice President, US Healthcare Division,
Leger
Wed, July 14 / Campaign Analysis: What Works, What Doesn’t?

In this episode of Talking DTC with Bob Ehrlich, our chairman will be joined by expert analysts to discuss campaign elements and approaches that help – or hinder – your chances for success. These industry researchers will share insights and advice to make your marketing more dynamic, aid with brand recall, and engage target audiences.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
https://xpectives.health/wp-content/uploads/2021/04/Frank-Chipman-bw-300-160x160.jpg

Frank Chipman

Frank Chipman
Vice President, US Healthcare Division,
Leger
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Fred Church

Fred Church
Founder,
Format Analytics
Wed, Aug 18 / The Power of the Patient Voice

There is great value in patients and caregivers sharing their experiences, particularly when their insights can inform progress in the development of new treatments. In this episode of Talking DTC with Bob Erhlich, our chairman leads a discussion with Pam Cusick, Senior Vice President of Rare Patient Voice LLC, a representative from InVibe, and a patient living with postural orthostatic tachycardia syndrome on the power of the patient voice. This conversation will include why patient input is vital to research, what participating can look like for a patient, and ways patients and caregivers can become involved.


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About Bob

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
https://xpectives.health/wp-content/uploads/2021/05/Pam-Cusick-BW-300-160x160.jpg

About Pam

Pam Cusick
Vice President, Business Development,
Rare Patient Voice
https://xpectives.health/wp-content/uploads/2021/07/Rare-Patient-Voice2-160x160.jpg

Website

Sponsored By
Rare Patient Voice
Wed, Aug 25 / Outdoor, PR Campaigns, & Events

In this episode of Talking DTC with Bob Ehrlich, our chairman will lead a conversation with public relations thought leaders. This panel discussion will address how COVID has impacted this industry sector and as well as what innovative approaches can be employed to create a relationship-strengthening experience between pharma and its patients.


https://xpectives.health/wp-content/uploads/2021/01/Bob_Ehrlich-web-black-and-white-1-160x160.jpg

Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
Wed, Sep 8 / COVID Impacts on DTC Marketing: Moving Forward

In this episode of Talking DTC with Bob Ehrlich, our chairman will be joined by industry trailblazers to discuss how COVID has changed the way our industry markets to and engages with patient audiences. As we are turning the corner on this global pandemic, this panel will address how patient communications have been reshaped for the long-term, focusing on the evolution and future of DTC marketing.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
https://xpectives.health/wp-content/uploads/2021/07/Health-Monitor-X.P-160x160.jpg

Website

Sponsored By
Health Monitor Network